graphic design coffs harbour website social media logo marketing

 

Marketing tips for your business covering Social Media, SEO, Websites (& Web Design), Logo Design & Branding.

 

3 Tips to increase your website SEO.

Search Engine Optimisation (SEO) is the activity that attempts to improve your search engine rank. Having a high ranking in search engines will increase the number of leads you receive to your business. Score!

 

Over 80% of website hits are derived from a search and over 50% of customers will click on the first 5 on page 1. What can be done to improve your rank? Good question! There are over 200 ‘things’ Google use to rank your website. Google change the algorithm on a semi-weekly basis (sneaky!) and they don’t tell anyone what they change.

 

Here are a few things you can do to improve your google rank or further strength it against competitors who may be trying to get their website listing higher than yours.

 

Social Media Share Button

 

You may notice this small button on our website and others. Part of the Google algorithm now looks for a social share button on your site. This can be set up to a specific page (such as your services page) or to the home page. This feature will raise your SEO score by a few percent.

graphic design coffs harbour website social media logo branding marketing

Google Maps & Google Reviews

 

It is believed that at some point in 2019, Google will start to take your Google reviews into consideration as part of determining search engine rank. Ensure that your business is listed with Google Business and that it has been submitted to Google Maps.

 

Ask happy clients to submit a review for you as part of the sales and invoice process. You can add a graphic to the base of your emails requesting a Google review complete with a click through link.

 

Twitter Account

graphic design coffs harbour website social media logo branding marketing

Having your Twitter account set up in your website’s code will tick another box for search engine ranking and will raise your score by a couple of percent.

 

Even if you do not physically use a Twitter account for your business, it pays to set one up and then have the code integrated into your site. Google does not investigate if you have content on your Twitter account, only that you have one set up.

graphic design coffs harbour website social media logo branding marketing

It is worthwhile investing in regular SEO updates to your website, to ensure your Google rank doesn’t fall.

What are SSL certificates and WTF do I need one?

Yep, it’s not the most exciting subject in the world, so this blog post will be short and to-the-point.

 

SSL certificates are a bit of code on the web that provide security for online communication. Whilst your website may not be trading online, or collect any information, the fact that you have an SSL certificate means that you tick a box with Google, which increases the SEO score of your website (yay!) How much, I hear you ask? Try approximately 10%!

 

To check if your website has an SSL certificate, go to the URL. If it has https:// then you’re GOLD! You’re all set up. If you just have http:// then you do NOT have an SSL certificate.

 

Our good friend Google has begun penalising websites without SSL certificates. Yep. True story. What this means is that:

 

You’ll lose ranking in Google (boo!)

Potential customers are alerted to the fact that your website is not secure (watch your bounce-rate soar!)

You’ll be sad because no one is visiting your website anymore….

Here’s a shot of what happened when we went to an unsecure website…

 

So, what can you do about it? Get an SSL certificate! Talk to your current webhost who will be able to get your website set up so that your customers can browse knowing their information is secure.

graphic design coffs harbour website social media logo branding marketing

Instagram Stories - what they are and WHY you need to use them.

Ah, the good old world of social media marketing. You’ve got your brand voice sorted, you’re pumping out excellent social media content, and have your social media management under control.

 

BUT if you’re not using Instagram and Facebook Stories for your business, you are missing out on a HUGE audience!

 

Whether you ‘do’ social media yourself or outsource it, one thing remains clear – Stories is where it’s at to gain a WHOLE new audience of engaged followers.

graphic design coffs harbour website social media logo branding marketing

In the world of social, your POSTS are all about your business, what you do, the products or services you offer and your team. These need to be consistent, on-brand and look great.

 

Your STORIES (you know, those things that disappear after 24 hours?!) are where your followers look to see the authenticity behind the business.

 

Since your Story vanishes in 24 hours, there’s little reason going overboard on having them designed or videos edited to a super high standard. These photos and videos are meant to be raw, real and relevant to the moment. The reason businesses use this type of content is because it humanises your business and gives transparency, which allows your target audience to connect with you on a deeper level.

 

Not only that, it maintains visibility of your social profile in your follower’s feeds. As you know Facebook and Instagram LOVE to change their algorithms often (insert eye roll here) which can make social media marketing that little bit harder.

 

So, while regular posts have to compete for a viewing, the Stories of users you follow appear at the very top of your feed, with a colourful ring to indicate that a new Story has been published.

 

This means you can stay top of feed (and mind!) of your followers.

5 easy steps to Social Media for your business.

Social media. Love it or hate it, it’s here and it’s not going anywhere.

 

Social media marketing does a number of things for business. It allows you to create brand awareness of your business. The most important part of business is letting people know your business even exists. Social media can accomplish this in very small, easily digestible snippets suited to the shortening attention spans of today’s disposable culture.

 

A successful social media stream, be it Instagram, Facebook, Twitter, Linked In or Pinterest, not only creates brand awareness, it is also instrumental in increasing your website traffic and in turn your search engine visibility and ranking.

 

So how do you successfully navigate social media for your business? Here are the 5 steps you need to take:

 

Set up your social media accounts with your business branding, logo, website links etc.

Create a social media plan – this will ensure you know what type of content to post and when.

Post regularly and keep your posts on brand, good quality and helpful to your followers. Give them a reason to link back to your website. Ie blog post.

Engage your followers by replying to post comments, direct messages and stories.

Invest in boosted posts or paid social media campaigns as and when appropriate.

If your customer knows you exist, when they need something you offer, you have a better chance than if they have never heard of you at all.

 

Is Digital Marketing right for my business?

Digital marketing is here to stay. As a business owner, have you ever sat there and pondered whether you should investigate digital marketing further? To cut to the chase, if you’re looking to give your business an edge and help stand out from your competitors, then your business needs digital marketing, no matter WHAT type of business you’re in.

 

Here are a few reasons why!

 

Most people are online in some capacity during the day – desktop, laptop, tablet, mobile. Pretty much the use of electronic devices has become a daily part of our lives. Which means if you’re not meeting your audience online, you’re missing out on an opportunity to sell your business products or services.

It’s one of the easiest ways to measure your return on investment (ROI). Every platform across the digital marketing arena, from social media campaigns, to Google ads, to SEO – all have the ability to track and provide data and insights into link clicks, website visits, online purchases and more.

It assists with valuable data collection regarding consumer behaviour from your target market. You can find out if someone clicked your ad, if someone watched your video or purchased your product. Having this type of insight is key to kicking some serious business goals.

While it might seem daunting to take that step into digital marketing, just know you don’t have to do it all at once! Take baby steps, like setting up business social media channels and posting consistent content. Start to consider Google Ads as another way to trump your competition. Or invest in a monthly paid social media campaign, to create brand awareness and consideration.

 

Whatever you do, just get started!

 

Author: Outspoken Entourage

Created: 26.10.2019

Updated:

Category: Digital Marketing

Tags: Digital, Social Media, Adwords

 

 

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