Logo creation. The dos and the don'ts from a designer.

Logos. While they may look simple upon viewing, there’s often a lot of time, effort, research and creativity to get a great logo. And we would know!

Putting it in the words of one of the world’s greatest designers, Paul Rand, “a logo is a flag, a signature, an escutcheon, a street sign.

A logo does not sell (directly), it identifies.

A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolises, not the other way around.

A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”

To sum up – a logo doesn’t need to say what the company does or where it’s located – it’s an identifying mark that people associate with your brand.

Its primary function is to say “Hey!, You! Here I am! Remember me.”

Here are a few pointers, if you’re considering a rebrand or are starting a business and getting your logo sorted.

DO

1. Ensure you have a solid brief for your chosen graphic designer.
2. Create a checklist to bring to your initial meeting. Things like colours you like or don’t like, logos you like, what fonts do you like/not like?

DON’T

1. Feel like you need to include your location in your business name and subsequently in your logo. This can often make your logo design difficult. Keep it short.
2. Look at logos from businesses in the same industry as you – if you’re looking for inspiration, look at a completely unrelated industry so that you don’t inadvertently recreate something that’s already out there.

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Need help with your logo design? Why not book a 30-minute meeting with us! You can do so HERE.