Did you know that Nicola (part of the OE team) is an experienced content creator and presenter, who has been creating UGC-style content for many years (since social media began!). Some recent clients include Healthy Trim, Lava Art Cosmetics, Xali Organics, Aura Bronze, Hush Clinical and loads more!
The term UGC stands for "User-Generated Content." It's content that's created by individuals as opposed to a brand, which is then used for promotional or commercial purposes. It provides a more authentic way of getting a product or service out to an audience, as UGC content is seen as more trustworthy by audiences.
More and more brands are choosing this type of content for their paid META advertisement campaigns. Have a look next time you are scrolling, you may not realise that UGC is used for so many ads!