September 30, 2024
Engaging Influencers To Promote Your Business - What's Involved?
Think using an influencer is too expensive for your business? Think again!
One of the biggest blocks for businesses using influencers and content creators to help promote their products and services is the perceived cost.
Many businesses think that it will cost them thousands if not tens of thousands to get an influencer to create some content for them. And in some cases, this is true!
Influencers that have a substantial and engaged following, such as mid-tier influencers (who usually have between 50,000 and 500,000 followers), can charge higher fees.
However, there are Nano and Micro influencers who have less of a following, but have very high engagement rates.
Let us explain.
Firstly, let’s explain the difference between a Nano & Micro Influencer.
They have under 10,000 followers, however their accounts are unretouched and unposed and generally have a higher engagement rate as they are highly trusted by their followers.
These influencers have under 50,000 followers and tend to be known as an industry expert (eg travel, food, beauty) and have loyal audiences. They also have experience working with brands.
These types of influencers are considered more authentic, less posed and more real. Their followers are highly engaged with their content and they tend to have a much higher engagement rate than those with 500,000 + followers.
Because of this, we specifically source Nano & Micro influencers to help promote your business. Depending on the deliverables of the job, their fees can range from $200 up to $1000, along with the products or services they are promoting. Sometimes they are happy to do it for the value of the product or service alone.
Other Influencer types are shown below;
If all of the above sounds great, but you’re thinking, how on earth do I find the right talent! We know that the work involved in sourcing and managing suitable talent to provide the right content for you can be very time consuming. That’s why we’ve introduced our Influencer Management Package!
At Outspoken Entourage, we work with you to find suitable influencers who can fit within the budget you have to pay them and get them to create authentic content based on your brief, that you can use across your paid and organic social channels. We source, shortlist, brief and monitor content created for your business, so you don’t have to worry!
Want to know more? Head to our Influencer Management Package!
