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Logo Design Branding Grafton Outspoken Entourage

 

logo

/loh-goh/

 

A graphic mark or symbol used to aid and promote public identification and recognition.

 

“wow did you see the latest logo OE designed?”

 

GET THE LOGO RIGHT, THE REST WILL FALL INTO PLACE

 

A memorable logo goes hand in hand with establishing brand awareness. When a potential client is choosing between your business or your competitors, a great logo can influence the decision.

 

Have you ever purchased a product because the label was more attractive than its competitors?

 

We identify the type of customer you wish to target, the services or products your business offers along with your personal story, to create a memorable and relevant logo and brand.

 

Keen to chat? Book a free consultation below. We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

 

 

Logo Design  Branding  Clarence Valley

branding.

 

THE LOGO IS ONLY PART OF THE EQUATION

 

When we arrive at a completed logo, we create branding guide which shows the logo and branding elements involved for continuity of the look and feel of the brand across different mediums such as print, digital, social media, signs and more. We create a number of different file formats for both professional and personal use, whether you are having a sign commissioned or simply adding your logo to an in-house document.

 

We show how much space should surround your logo when positioned on the page, the colour breakdowns and where appropriate, alternative logos that can be used on white or coloured backgrounds. Grafton is a new service area for Outspoken Entourage who are experts in logo design and branding.

 

Click to download a branding guide example here.

 

Graphic Design Studio - Grafton

 

WHY SO MANY DETAILS FOR A BRAND?

 

 

 

A strong company identity can easily be lost when it is interpreted by outside studios or agencies. You would have seen how a business can look completely different in a newspaper advertisement, on a sign, on print materials and on a website. This is because in many cases only the logo has been supplied to the designer which leaves things like font choice, colour, spacing and branding elements such as icons and images to their interpretation. The brand positioning statement or “branding guidelines” document removes a lot of the uncertainty, so that these variances are minimised. Grafton is a new service area for Outspoken Entourage who are experts in logo design and branding.

 

Grafton Logo & Brand Design

A recent project which we enjoyed creating was a logo and branding development for Main Ridge Coffee Roasters. If you haven’t read that article, you can click here.

 

The previous website for MRCR was a bit light on personality, the branding wasn’t great and the functionality was also average. An SEO technical score (the score which makes up approximately 50% of your Google ranking) was 57.0 out of 100 so this wasn’t going to do any favours for the site being found in a Google search. If your site can’t be found, the likelihood of it obtaining leads for you is going to be slim.

 

Marius from MRCR wanted a site which was more reflective of his style and passion for coffee. A site he could be proud to send potential clients to with confidence. Marius is originally from Melbourne and feels a great connection to the cobblestone laneways such as Hosier Lane, AC/DC Lane and Hardware Lane, where the Melbourne coffee scene is bustling with specialty coffee bars and hole in the wall locations.

 

Part of the site build was also a shopping platform that he could easily add products, change inventory and give discount codes for the various wholesale café accounts he manages.

 

Using the recently completed branding elements, Mark put a website concept together (basically a document that looks like a website without actual working parts). It used imagery from the specialty coffee scene and imagery that evokes emotion, that speaks to baristas and café owners with “you’ve come to the right place”.

 

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

 

Logo design concept one.

 

We also presented Marius with some custom lettering which involved letters wrapping around each other, creating interest. This version also accommodated some geometric shapes conducive of mid-century architecture in shades of blue. Red, white and blue is always a great colour scheme to work with.

Logo design concept two.

 

Development - Marius was not so keen on the yellow isometric version but instantly liked the concept of the blue version with custom lettering. We took this direction and then continued the development of the concept to bring it to a finished and polished state. Mark took the “o” in coffee roasters and filled it in and then took a piece out representing a coffee bean perfectly.

 

Kel had designed some really cool icons in some of our original concepts which didn’t make it to the original two presented concepts. As an icon however, these were perfect. After some finessing, we tidied them up using text elements from the final logo and then put them into the branding guide as the logo icon. Perfect for websites and smaller sized projects where the full logo would be illegible due to the size. These made it to the website in the top right corner.

Upon approval of the final logo and icons, we came up with a branding guidelines document which showed the logo and icon used in everything from apparel, coffee cups, café wind barriers along with social media post examples and stationery.

 

With final approval from Marius, we created the logo in various formats for personal and professional use along with the branding guidelines.

 

Stay tuned, we will reveal the development of Main Ridge Coffee Roaster’s website in part 2. Grafton is a new service area for Outspoken Entourage who are experts in logo design and branding.

 

 

Brand & Identity Grafton - Clarence Valley

We create epic logos and brands for our clients. Every commission we take on we strive to exceed all expectations and create a memorable brand.

 

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

 

Join us for a consultation to discuss your project. It will be the most important investment you can make when starting a business or repositioning or refreshing an established business. Click to book an in-person or skype consultation. Grafton is a new service area for Outspoken Entourage who are experts in logo design and branding.

 

We first met Marius when he came in to see us about his branding and website. Marius was not confident in the design and functionality of his website and as a result was not referring potential clients to it as he felt it did not project the right image for his boutique coffee roasting business.

 

Brief – create an eye catching logo for Main Ridge Coffee Roasters. To be then rolled out across new stationery, apparel, website, coffee bags and other collateral. The specialty coffee industry is home to street art and back-alley laneways. Marius is also interested in architecture, in particular mid-century modern, if this was able to be captured in the new logo and branding. Important to have a smaller logo “icon” which could be used as required with the full version.

 

Initial Concepts - we presented Marius with a couple of strong concepts after Mark & Kellie put their collective 32 years of graphic design experience to canvas.

 

The first version featured isometric style lettering and a matching mountain/ridge. The isometric style was selected as it had a certain element of architecture with the 3D lettering. The layout of the dots also resembled a coffee plantation with the rows of coffee trees along with the isometric theme.

 

Logo creation. The dos & the don'ts.

Logos. While they may look simple upon viewing, there’s often a lot of time, effort, research and creativity to get a great logo. And we would know!

 

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

 

Putting it in the words of one of the world’s greatest designers, Paul Rand, “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

To sum up – a logo doesn’t need to say what the company does or where it’s located – it’s an identifying mark that people associate with your brand. Its primary function is to say “Hey!, You! Here I am! Remember me.”

 

Here are a few pointers, if you’re considering a rebrand or are starting a business and getting your logo sorted. Grafton is a new service area for Outspoken Entourage who are experts in logo design and branding.

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

DO

 

Ensure you have a solid brief for your chosen graphic designer.

Create a checklist to bring to your initial meeting. Things like colours you like or don’t like, logos you like, what fonts do you like/not like? In fact, you can download one we’ve created HERE.

DON’T

 

Feel like you need to include your location in your business name and subsequently in your logo. This can often make your logo design difficult. Keep it short. We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

Look at logos from businesses in the same industry as you – if you’re looking for inspiration, look at a completely unrelated industry so that you don’t inadvertently recreate something that’s already out there.

Need help with your logo design? Why not book a 30-minute meeting with us! You can do so HERE.

 

5 reasons why you should invest in your logo design.

We totally get it. When you’re starting out in business, you have to reign in the purse strings, as you’re playing with a limited budget to get up and running. BUT, that doesn’t mean you should take the cheapest option, when it comes to your logo and ultimately, YOUR BRAND! We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

 

Are you thinking about skimping on your business’ logo design? Hiring your sister-in-law because she ‘used to be in graphic design 20 years ago’?!

 

Just. Don’t.

 

Here’s why.

 

By hiring a professional, you’re saving time. Yes T.I.M.E. You have enough going on. Why take on a very important task when you can outsource it to someone who does this for a living?

You’re an expert! Just not at Logo Design. You need to present your business to your clients in the best way possible. A graphic designer understands the complications behind shape, colour and overall logo design. Honestly, put Canva down and back away slowly.

A professional logo design establishes credibility. Have a think about it. A great and consistently used logo shows just how much your business cares about detail AND quality, and gives clients an image to remember.

Images are sticky. They stick with people. A great looking logo will be burned into the memory of your client’s minds and keep them coming back over and over again. Grafton is a new service area for Outspoken Entourage who are experts in logo design and branding.

A great logo sets your business apart. Yep, it’s as simple as that. If you were in the market for a product or service, would you choose the sleek and professional logo or the lacklustre logo? C’mon, you know what you’d choose, so why would you put yourself in the latter category?

So, some food for thought, yes?! And if you feel so inclined, head on over to our LOGO page to see what we’ve been designing, and, if you like what you see, contact us for an obligation-free meeting!

Conquer your content crisis.

While we’re in the midst of the coronavirus crisis, what about YOUR content crisis?! Now is the time to be posting regularly on social media, to ensure your customers know you’re around and trading as per usual. This is NOT the time to stop! Luckily, a content crisis for your daily social media is easily fixed and doesn’t require you to run out and stockpile toilet paper… or get into supermarket punch-ups ….

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

In all seriousness, it’s one of the biggest complaints we hear from those in business – what on earth should they post on their social media platforms each day?

 

Complain no more – your crisis is OVER! Now, before you run out to buy us non-perishables as thanks, read on to see how you can ensure you never run out of content.

 

Your almighty website – Yes, indeedy! Use your website as the basis to create a social media plan. Use your menu to start to break down your content into bite size, deliciously chewable pieces (kinda like a mixed bag of lollies – mmmm). For example, you can look to post about one of your products or services and do that as one post every week. Eg Every Monday you introduce a new product or service to educate the audience. Or introduce a staff member. Or tell people the story behind your business. Your website is there and is PACKED full of ideas, so use it.

Industry dates and events – If you’re in an industry that has a lot of updates/regulations or events, use this to your advantage! Sign up to google alerts and put in the keywords you want to be notified about. Or if you’re part of an association, sign up to their newsletter. This way you can post important news items, events or legal updates on your social platforms and you don’t have to write a thing! #score

Sharing is caring – While we don’t condone stealing (naughty, naughty – do not do it), there’s absolutely nothing wrong with sharing content from other social pages you follow. If you think your audience would find value or enjoy the post, then by all means, hit share on Facebook or Repost on Instagram. Just ensure you’re giving credit to the original poster.

Is your content crisis still a crisis? Then perhaps you need to come to our next Social Media Plan & Content Creation Workshop – which will now be held ONLINE as a webinar! Book your tickets HERE. Grafton is a new service area for Outspoken Entourage who are experts in logo design and branding.

 

Do we send work offshore?

In one word – no! One of the core principles of Outspoken Entourage is that we don’t send any work offshore or contract graphic design work out. We keep everything in house! If a project can’t be completed from start to finish and delivered to you, chances are we will either;

 

Not take the project on and refer you to someone who can deliver the project to an impeccable standard, or;

Offer potential work-arounds that may get you the same net result albeit in a slightly different method

We believe in using the most talented people to collaborate with and let’s face it, there’s a lot of talented peeps in Coffs! In the case of photographers, we even drill this down further - product shots we will use a photographer that specialises in this genre. If you are needing a headshot, we will use a photographer that excels in headshots. In a nutshell, we want your business to look amazeballs, so we will only refer you to those that can achieve that ;-)

 

When it comes to graphic design specifically - we don’t use freelancers. We like to employ local talent that we can rely on for (hopefully) many years to come. This means when you have a project worked on by us, the same designers will be here to deliver the same consistency that businesses crave on an ongoing basis. It also means that we don’t suffer the problems of having a project created on a platform that some designers use but others do not.

 

So there you have it! Here at Outspoken Entourage, we keep everything in house to ensure your business gets the attention it deserves.

 

Marius loved the proof site and whilst we put the finishing touches on the search engine optimisation (SEO), Kel arranged a training session with Marius to show him how to make additions and changes to the inventory and products. She also showed him how to analyse data collected on shopper behaviour for future marketing, whether that be remarketing emails (for people who have placed items in the shopping cart but not checked out) or to gather subscription lists.

 

Working with a local web host team, we were able to have all the domain names transferred quickly and easily without fuss and the site was launched.

 

The SEO was tested on the site upon launch. With some further tweaking, a score of 98.8 was returned (a 41.8 percent increase on the previous site!).

 

Check out the website project here which has links to the live site. Grafton is a new service area for Outspoken Entourage who are experts in logo design and branding.

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

The previous website for MRCR was a bit light on personality, the branding wasn’t great and the functionality was also average. An SEO technical score (the score which makes up approximately 50% of your Google ranking) was 57.0 out of 100 so this wasn’t going to do any favours for the site being found in a Google search. If your site can’t be found, the likelihood of it obtaining leads for you is going to be slim.

 

Marius from MRCR wanted a site which was more reflective of his style and passion for coffee. A site he could be proud to send potential clients to with confidence. Marius is originally from Melbourne and feels a great connection to the cobblestone laneways such as Hosier Lane, AC/DC Lane and Hardware Lane, where the Melbourne coffee scene is bustling with specialty coffee bars and hole in the wall locations.

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

Part of the site build was also a shopping platform that he could easily add products, change inventory and give discount codes for the various wholesale café accounts he manages.

 

Using the recently completed branding elements, Mark put a website concept together (basically a document that looks like a website without actual working parts). It used imagery from the specialty coffee scene and imagery that evokes emotion, that speaks to baristas and café owners with “you’ve come to the right place”.

 

Logo design concept one.

 

We also presented Marius with some custom lettering which involved letters wrapping around each other, creating interest. This version also accommodated some geometric shapes conducive of mid-century architecture in shades of blue. Red, white and blue is always a great colour scheme to work with.

Logo design concept two.

 

Development - Marius was not so keen on the yellow isometric version but instantly liked the concept of the blue version with custom lettering. We took this direction and then continued the development of the concept to bring it to a finished and polished state. Mark took the “o” in coffee roasters and filled it in and then took a piece out representing a coffee bean perfectly.

 

Kel had designed some really cool icons in some of our original concepts which didn’t make it to the original two presented concepts. As an icon however, these were perfect. After some finessing, we tidied them up using text elements from the final logo and then put them into the branding guide as the logo icon. Perfect for websites and smaller sized projects where the full logo would be illegible due to the size. These made it to the website in the top right corner.

Upon approval of the final logo and icons, we came up with a branding guidelines document which showed the logo and icon used in everything from apparel, coffee cups, café wind barriers along with social media post examples and stationery.

 

With final approval from Marius, we created the logo in various formats for personal and professional use along with the branding guidelines.

 

Stay tuned, we will reveal the development of Main Ridge Coffee Roaster’s website in part 2.

 

A great logo sets your business apart. Yep, it’s as simple as that. If you were in the market for a product or service, would you choose the sleek and professional logo or the lacklustre logo? C’mon, you know what you’d choose, so why would you put yourself in the latter category?

So, some food for thought, yes?! And if you feel so inclined, head on over to our LOGO page to see what we’ve been designing, and, if you like what you see, contact us for an obligation-free meeting!

Conquer your content crisis.

While we’re in the midst of the coronavirus crisis, what about YOUR content crisis?! Now is the time to be posting regularly on social media, to ensure your customers know you’re around and trading as per usual. This is NOT the time to stop! Luckily, a content crisis for your daily social media is easily fixed and doesn’t require you to run out and stockpile toilet paper… or get into supermarket punch-ups ….

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

In all seriousness, it’s one of the biggest complaints we hear from those in business – what on earth should they post on their social media platforms each day?

 

Complain no more – your crisis is OVER! Now, before you run out to buy us non-perishables as thanks, read on to see how you can ensure you never run out of content.

 

Your almighty website – Yes, indeedy! Use your website as the basis to create a social media plan. Use your menu to start to break down your content into bite size, deliciously chewable pieces (kinda like a mixed bag of lollies – mmmm). For example, you can look to post about one of your products or services and do that as one post every week. Eg Every Monday you introduce a new product or service to educate the audience. Or introduce a staff member. Or tell people the story behind your business. Your website is there and is PACKED full of ideas, so use it.

Industry dates and events – If you’re in an industry that has a lot of updates/regulations or events, use this to your advantage! Sign up to google alerts and put in the keywords you want to be notified about. Or if you’re part of an association, sign up to their newsletter. This way you can post important news items, events or legal updates on your social platforms and you don’t have to write a thing! #score

Sharing is caring – While we don’t condone stealing (naughty, naughty – do not do it), there’s absolutely nothing wrong with sharing content from other social pages you follow. If you think your audience would find value or enjoy the post, then by all means, hit share on Facebook or Repost on Instagram. Just ensure you’re giving credit to the original poster.

Is your content crisis still a crisis? Then perhaps you need to come to our next Social Media Plan & Content Creation Workshop – which will now be held ONLINE as a webinar! Book your tickets HERE.

 

Do we send work offshore?

In one word – no! One of the core principles of Outspoken Entourage is that we don’t send any work offshore or contract graphic design work out. We keep everything in house! If a project can’t be completed from start to finish and delivered to you, chances are we will either;

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

Not take the project on and refer you to someone who can deliver the project to an impeccable standard, or;

Offer potential work-arounds that may get you the same net result albeit in a slightly different method

We believe in using the most talented people to collaborate with and let’s face it, there’s a lot of talented peeps in Coffs! In the case of photographers, we even drill this down further - product shots we will use a photographer that specialises in this genre. If you are needing a headshot, we will use a photographer that excels in headshots. In a nutshell, we want your business to look amazeballs, so we will only refer you to those that can achieve that ;-)

 

When it comes to graphic design specifically - we don’t use freelancers. We like to employ local talent that we can rely on for (hopefully) many years to come. This means when you have a project worked on by us, the same designers will be here to deliver the same consistency that businesses crave on an ongoing basis. It also means that we don’t suffer the problems of having a project created on a platform that some designers use but others do not.

 

So there you have it! Here at Outspoken Entourage, we keep everything in house to ensure your business gets the attention it deserves.

 

Marius loved the proof site and whilst we put the finishing touches on the search engine optimisation (SEO), Kel arranged a training session with Marius to show him how to make additions and changes to the inventory and products. She also showed him how to analyse data collected on shopper behaviour for future marketing, whether that be remarketing emails (for people who have placed items in the shopping cart but not checked out) or to gather subscription lists.

 

Working with a local web host team, we were able to have all the domain names transferred quickly and easily without fuss and the site was launched.

 

The SEO was tested on the site upon launch. With some further tweaking, a score of 98.8 was returned (a 41.8 percent increase on the previous site!).

 

Check out the website project here which has links to the live site.

 

The previous website for MRCR was a bit light on personality, the branding wasn’t great and the functionality was also average. An SEO technical score (the score which makes up approximately 50% of your Google ranking) was 57.0 out of 100 so this wasn’t going to do any favours for the site being found in a Google search. If your site can’t be found, the likelihood of it obtaining leads for you is going to be slim.

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

Marius from MRCR wanted a site which was more reflective of his style and passion for coffee. A site he could be proud to send potential clients to with confidence. Marius is originally from Melbourne and feels a great connection to the cobblestone laneways such as Hosier Lane, AC/DC Lane and Hardware Lane, where the Melbourne coffee scene is bustling with specialty coffee bars and hole in the wall locations.

 

Part of the site build was also a shopping platform that he could easily add products, change inventory and give discount codes for the various wholesale café accounts he manages.

 

Using the recently completed branding elements, Mark put a website concept together (basically a document that looks like a website without actual working parts). It used imagery from the specialty coffee scene and imagery that evokes emotion, that speaks to baristas and café owners with “you’ve come to the right place”.

 

Logo design concept one.

 

We also presented Marius with some custom lettering which involved letters wrapping around each other, creating interest. This version also accommodated some geometric shapes conducive of mid-century architecture in shades of blue. Red, white and blue is always a great colour scheme to work with.

Logo design concept two.

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

Development - Marius was not so keen on the yellow isometric version but instantly liked the concept of the blue version with custom lettering. We took this direction and then continued the development of the concept to bring it to a finished and polished state. Mark took the “o” in coffee roasters and filled it in and then took a piece out representing a coffee bean perfectly.

 

Kel had designed some really cool icons in some of our original concepts which didn’t make it to the original two presented concepts. As an icon however, these were perfect. After some finessing, we tidied them up using text elements from the final logo and then put them into the branding guide as the logo icon. Perfect for websites and smaller sized projects where the full logo would be illegible due to the size. These made it to the website in the top right corner.

Upon approval of the final logo and icons, we came up with a branding guidelines document which showed the logo and icon used in everything from apparel, coffee cups, café wind barriers along with social media post examples and stationery.

 

With final approval from Marius, we created the logo in various formats for personal and professional use along with the branding guidelines.

 

Stay tuned, we will reveal the development of Main Ridge Coffee Roaster’s website in part 2.

 

A great logo sets your business apart. Yep, it’s as simple as that. If you were in the market for a product or service, would you choose the sleek and professional logo or the lacklustre logo? C’mon, you know what you’d choose, so why would you put yourself in the latter category?

So, some food for thought, yes?! And if you feel so inclined, head on over to our LOGO page to see what we’ve been designing, and, if you like what you see, contact us for an obligation-free meeting!

Conquer your content crisis.

While we’re in the midst of the coronavirus crisis, what about YOUR content crisis?! Now is the time to be posting regularly on social media, to ensure your customers know you’re around and trading as per usual. This is NOT the time to stop! Luckily, a content crisis for your daily social media is easily fixed and doesn’t require you to run out and stockpile toilet paper… or get into supermarket punch-ups ….

We can have a chat in person in Grafton, on Skype or you can visit our studio in Coffs Harbour.

In all seriousness, it’s one of the biggest complaints we hear from those in business – what on earth should they post on their social media platforms each day?

 

Complain no more – your crisis is OVER! Now, before you run out to buy us non-perishables as thanks, read on to see how you can ensure you never run out of content.

 

Your almighty website – Yes, indeedy! Use your website as the basis to create a social media plan. Use your menu to start to break down your content into bite size, deliciously chewable pieces (kinda like a mixed bag of lollies – mmmm). For example, you can look to post about one of your products or services and do that as one post every week. Eg Every Monday you introduce a new product or service to educate the audience. Or introduce a staff member. Or tell people the story behind your business. Your website is there and is PACKED full of ideas, so use it.

Industry dates and events – If you’re in an industry that has a lot of updates/regulations or events, use this to your advantage! Sign up to google alerts and put in the keywords you want to be notified about. Or if you’re part of an association, sign up to their newsletter. This way you can post important news items, events or legal updates on your social platforms and you don’t have to write a thing! #score

Sharing is caring – While we don’t condone stealing (naughty, naughty – do not do it), there’s absolutely nothing wrong with sharing content from other social pages you follow. If you think your audience would find value or enjoy the post, then by all means, hit share on Facebook or Repost on Instagram. Just ensure you’re giving credit to the original poster.

Is your content crisis still a crisis? Then perhaps you need to come to our next Social Media Plan & Content Creation Workshop – which will now be held ONLINE as a webinar! Book your tickets HERE.

 

Do we send work offshore?

In one word – no! One of the core principles of Outspoken Entourage is that we don’t send any work offshore or contract graphic design work out. We keep everything in house! If a project can’t be completed from start to finish and delivered to you, chances are we will either;

 

Not take the project on and refer you to someone who can deliver the project to an impeccable standard, or;

Offer potential work-arounds that may get you the same net result albeit in a slightly different method

We believe in using the most talented people to collaborate with and let’s face it, there’s a lot of talented peeps in Coffs! In the case of photographers, we even drill this down further - product shots we will use a photographer that specialises in this genre. If you are needing a headshot, we will use a photographer that excels in headshots. In a nutshell, we want your business to look amazeballs, so we will only refer you to those that can achieve that ;-)

 

When it comes to graphic design specifically - we don’t use freelancers. We like to employ local talent that we can rely on for (hopefully) many years to come. This means when you have a project worked on by us, the same designers will be here to deliver the same consistency that businesses crave on an ongoing basis. It also means that we don’t suffer the problems of having a project created on a platform that some designers use but others do not.

 

So there you have it! Here at Outspoken Entourage, we keep everything in house to ensure your business gets the attention it deserves.

 

Marius loved the proof site and whilst we put the finishing touches on the search engine optimisation (SEO), Kel arranged a training session with Marius to show him how to make additions and changes to the inventory and products. She also showed him how to analyse data collected on shopper behaviour for future marketing, whether that be remarketing emails (for people who have placed items in the shopping cart but not checked out) or to gather subscription lists.

 

Working with a local web host team, we were able to have all the domain names transferred quickly and easily without fuss and the site was launched.

 

The SEO was tested on the site upon launch. With some further tweaking, a score of 98.8 was returned (a 41.8 percent increase on the previous site!).

 

Check out the website project here which has links to the live site.

 

The previous website for MRCR was a bit light on personality, the branding wasn’t great and the functionality was also average. An SEO technical score (the score which makes up approximately 50% of your Google ranking) was 57.0 out of 100 so this wasn’t going to do any favours for the site being found in a Google search. If your site can’t be found, the likelihood of it obtaining leads for you is going to be slim.

 

Marius from MRCR wanted a site which was more reflective of his style and passion for coffee. A site he could be proud to send potential clients to with confidence. Marius is originally from Melbourne and feels a great connection to the cobblestone laneways such as Hosier Lane, AC/DC Lane and Hardware Lane, where the Melbourne coffee scene is bustling with specialty coffee bars and hole in the wall locations.

 

Part of the site build was also a shopping platform that he could easily add products, change inventory and give discount codes for the various wholesale café accounts he manages.

 

Using the recently completed branding elements, Mark put a website concept together (basically a document that looks like a website without actual working parts). It used imagery from the specialty coffee scene and imagery that evokes emotion, that speaks to baristas and café owners with “you’ve come to the right place”.

 

Logo design concept one.

 

We also presented Marius with some custom lettering which involved letters wrapping around each other, creating interest. This version also accommodated some geometric shapes conducive of mid-century architecture in shades of blue. Red, white and blue is always a great colour scheme to work with.

Logo design concept two.

 

Development - Marius was not so keen on the yellow isometric version but instantly liked the concept of the blue version with custom lettering. We took this direction and then continued the development of the concept to bring it to a finished and polished state. Mark took the “o” in coffee roasters and filled it in and then took a piece out representing a coffee bean perfectly.

 

Kel had designed some really cool icons in some of our original concepts which didn’t make it to the original two presented concepts. As an icon however, these were perfect. After some finessing, we tidied them up using text elements from the final logo and then put them into the branding guide as the logo icon. Perfect for websites and smaller sized projects where the full logo would be illegible due to the size. These made it to the website in the top right corner.

Upon approval of the final logo and icons, we came up with a branding guidelines document which showed the logo and icon used in everything from apparel, coffee cups, café wind barriers along with social media post examples and stationery.

 

With final approval from Marius, we created the logo in various formats for personal and professional use along with the branding guidelines.

 

Stay tuned, we will reveal the development of Main Ridge Coffee Roaster’s website in part 2.

 

A great logo sets your business apart. Yep, it’s as simple as that. If you were in the market for a product or service, would you choose the sleek and professional logo or the lacklustre logo? C’mon, you know what you’d choose, so why would you put yourself in the latter category?

So, some food for thought, yes?! And if you feel so inclined, head on over to our LOGO page to see what we’ve been designing, and, if you like what you see, contact us for an obligation-free meeting!

Conquer your content crisis.

While we’re in the midst of the coronavirus crisis, what about YOUR content crisis?! Now is the time to be posting regularly on social media, to ensure your customers know you’re around and trading as per usual. This is NOT the time to stop! Luckily, a content crisis for your daily social media is easily fixed and doesn’t require you to run out and stockpile toilet paper… or get into supermarket punch-ups ….

 

In all seriousness, it’s one of the biggest complaints we hear from those in business – what on earth should they post on their social media platforms each day?

 

Complain no more – your crisis is OVER! Now, before you run out to buy us non-perishables as thanks, read on to see how you can ensure you never run out of content.

 

Your almighty website – Yes, indeedy! Use your website as the basis to create a social media plan. Use your menu to start to break down your content into bite size, deliciously chewable pieces (kinda like a mixed bag of lollies – mmmm). For example, you can look to post about one of your products or services and do that as one post every week. Eg Every Monday you introduce a new product or service to educate the audience. Or introduce a staff member. Or tell people the story behind your business. Your website is there and is PACKED full of ideas, so use it.

Industry dates and events – If you’re in an industry that has a lot of updates/regulations or events, use this to your advantage! Sign up to google alerts and put in the keywords you want to be notified about. Or if you’re part of an association, sign up to their newsletter. This way you can post important news items, events or legal updates on your social platforms and you don’t have to write a thing! #score

Sharing is caring – While we don’t condone stealing (naughty, naughty – do not do it), there’s absolutely nothing wrong with sharing content from other social pages you follow. If you think your audience would find value or enjoy the post, then by all means, hit share on Facebook or Repost on Instagram. Just ensure you’re giving credit to the original poster.

Is your content crisis still a crisis? Then perhaps you need to come to our next Social Media Plan & Content Creation Workshop – which will now be held ONLINE as a webinar! Book your tickets HERE.

 

Do we send work offshore?

In one word – no! One of the core principles of Outspoken Entourage is that we don’t send any work offshore or contract graphic design work out. We keep everything in house! If a project can’t be completed from start to finish and delivered to you, chances are we will either;

 

Not take the project on and refer you to someone who can deliver the project to an impeccable standard, or;

Offer potential work-arounds that may get you the same net result albeit in a slightly different method

We believe in using the most talented people to collaborate with and let’s face it, there’s a lot of talented peeps in Coffs! In the case of photographers, we even drill this down further - product shots we will use a photographer that specialises in this genre. If you are needing a headshot, we will use a photographer that excels in headshots. In a nutshell, we want your business to look amazeballs, so we will only refer you to those that can achieve that ;-)

 

When it comes to graphic design specifically - we don’t use freelancers. We like to employ local talent that we can rely on for (hopefully) many years to come. This means when you have a project worked on by us, the same designers will be here to deliver the same consistency that businesses crave on an ongoing basis. It also means that we don’t suffer the problems of having a project created on a platform that some designers use but others do not.

 

So there you have it! Here at Outspoken Entourage, we keep everything in house to ensure your business gets the attention it deserves.

 

Marius loved the proof site and whilst we put the finishing touches on the search engine optimisation (SEO), Kel arranged a training session with Marius to show him how to make additions and changes to the inventory and products. She also showed him how to analyse data collected on shopper behaviour for future marketing, whether that be remarketing emails (for people who have placed items in the shopping cart but not checked out) or to gather subscription lists.

 

Working with a local web host team, we were able to have all the domain names transferred quickly and easily without fuss and the site was launched.

 

The SEO was tested on the site upon launch. With some further tweaking, a score of 98.8 was returned (a 41.8 percent increase on the previous site!).

 

Check out the website project here which has links to the live site.

 

The previous website for MRCR was a bit light on personality, the branding wasn’t great and the functionality was also average. An SEO technical score (the score which makes up approximately 50% of your Google ranking) was 57.0 out of 100 so this wasn’t going to do any favours for the site being found in a Google search. If your site can’t be found, the likelihood of it obtaining leads for you is going to be slim.

 

Marius from MRCR wanted a site which was more reflective of his style and passion for coffee. A site he could be proud to send potential clients to with confidence. Marius is originally from Melbourne and feels a great connection to the cobblestone laneways such as Hosier Lane, AC/DC Lane and Hardware Lane, where the Melbourne coffee scene is bustling with specialty coffee bars and hole in the wall locations.

 

Part of the site build was also a shopping platform that he could easily add products, change inventory and give discount codes for the various wholesale café accounts he manages.

 

Using the recently completed branding elements, Mark put a website concept together (basically a document that looks like a website without actual working parts). It used imagery from the specialty coffee scene and imagery that evokes emotion, that speaks to baristas and café owners with “you’ve come to the right place”.

 

Logo design concept one.

 

We also presented Marius with some custom lettering which involved letters wrapping around each other, creating interest. This version also accommodated some geometric shapes conducive of mid-century architecture in shades of blue. Red, white and blue is always a great colour scheme to work with.

Logo design concept two.

 

Development - Marius was not so keen on the yellow isometric version but instantly liked the concept of the blue version with custom lettering. We took this direction and then continued the development of the concept to bring it to a finished and polished state. Mark took the “o” in coffee roasters and filled it in and then took a piece out representing a coffee bean perfectly.

 

Kel had designed some really cool icons in some of our original concepts which didn’t make it to the original two presented concepts. As an icon however, these were perfect. After some finessing, we tidied them up using text elements from the final logo and then put them into the branding guide as the logo icon. Perfect for websites and smaller sized projects where the full logo would be illegible due to the size. These made it to the website in the top right corner.

Upon approval of the final logo and icons, we came up with a branding guidelines document which showed the logo and icon used in everything from apparel, coffee cups, café wind barriers along with social media post examples and stationery.

 

With final approval from Marius, we created the logo in various formats for personal and professional use along with the branding guidelines.

 

Stay tuned, we will reveal the development of Main Ridge Coffee Roaster’s website in part 2.A great logo sets your business apart. Yep, it’s as simple as that. If you were in the market for a product or service, would you choose the sleek and professional logo or the lacklustre logo? C’mon, you know what you’d choose, so why would you put yourself in the latter category?

So, some food for thought, yes?! And if you feel so inclined, head on over to our LOGO page to see what we’ve been designing, and, if you like what you see, contact us for an obligation-free meeting!

Conquer your content crisis.

While we’re in the midst of the coronavirus crisis, what about YOUR content crisis?! Now is the time to be posting regularly on social media, to ensure your customers know you’re around and trading as per usual. This is NOT the time to stop! Luckily, a content crisis for your daily social media is easily fixed and doesn’t require you to run out and stockpile toilet paper… or get into supermarket punch-ups ….

 

In all seriousness, it’s one of the biggest complaints we hear from those in business – what on earth should they post on their social media platforms each day?

 

Complain no more – your crisis is OVER! Now, before you run out to buy us non-perishables as thanks, read on to see how you can ensure you never run out of content.

 

Your almighty website – Yes, indeedy! Use your website as the basis to create a social media plan. Use your menu to start to break down your content into bite size, deliciously chewable pieces (kinda like a mixed bag of lollies – mmmm). For example, you can look to post about one of your products or services and do that as one post every week. Eg Every Monday you introduce a new product or service to educate the audience. Or introduce a staff member. Or tell people the story behind your business. Your website is there and is PACKED full of ideas, so use it.

Industry dates and events – If you’re in an industry that has a lot of updates/regulations or events, use this to your advantage! Sign up to google alerts and put in the keywords you want to be notified about. Or if you’re part of an association, sign up to their newsletter. This way you can post important news items, events or legal updates on your social platforms and you don’t have to write a thing! #score

Sharing is caring – While we don’t condone stealing (naughty, naughty – do not do it), there’s absolutely nothing wrong with sharing content from other social pages you follow. If you think your audience would find value or enjoy the post, then by all means, hit share on Facebook or Repost on Instagram. Just ensure you’re giving credit to the original poster.

Is your content crisis still a crisis? Then perhaps you need to come to our next Social Media Plan & Content Creation Workshop – which will now be held ONLINE as a webinar! Book your tickets HERE.

 

Do we send work offshore?

In one word – no! One of the core principles of Outspoken Entourage is that we don’t send any work offshore or contract graphic design work out. We keep everything in house! If a project can’t be completed from start to finish and delivered to you, chances are we will either;

 

Not take the project on and refer you to someone who can deliver the project to an impeccable standard, or;

Offer potential work-arounds that may get you the same net result albeit in a slightly different method

We believe in using the most talented people to collaborate with and let’s face it, there’s a lot of talented peeps in Coffs! In the case of photographers, we even drill this down further - product shots we will use a photographer that specialises in this genre. If you are needing a headshot, we will use a photographer that excels in headshots. In a nutshell, we want your business to look amazeballs, so we will only refer you to those that can achieve that ;-)

 

When it comes to graphic design specifically - we don’t use freelancers. We like to employ local talent that we can rely on for (hopefully) many years to come. This means when you have a project worked on by us, the same designers will be here to deliver the same consistency that businesses crave on an ongoing basis. It also means that we don’t suffer the problems of having a project created on a platform that some designers use but others do not.

 

So there you have it! Here at Outspoken Entourage, we keep everything in house to ensure your business gets the attention it deserves.

 

Marius loved the proof site and whilst we put the finishing touches on the search engine optimisation (SEO), Kel arranged a training session with Marius to show him how to make additions and changes to the inventory and products. She also showed him how to analyse data collected on shopper behaviour for future marketing, whether that be remarketing emails (for people who have placed items in the shopping cart but not checked out) or to gather subscription lists.

 

Working with a local web host team, we were able to have all the domain names transferred quickly and easily without fuss and the site was launched.

 

The SEO was tested on the site upon launch. With some further tweaking, a score of 98.8 was returned (a 41.8 percent increase on the previous site!).

 

Check out the website project here which has links to the live site.

 

The previous website for MRCR was a bit light on personality, the branding wasn’t great and the functionality was also average. An SEO technical score (the score which makes up approximately 50% of your Google ranking) was 57.0 out of 100 so this wasn’t going to do any favours for the site being found in a Google search. If your site can’t be found, the likelihood of it obtaining leads for you is going to be slim.

 

Marius from MRCR wanted a site which was more reflective of his style and passion for coffee. A site he could be proud to send potential clients to with confidence. Marius is originally from Melbourne and feels a great connection to the cobblestone laneways such as Hosier Lane, AC/DC Lane and Hardware Lane, where the Melbourne coffee scene is bustling with specialty coffee bars and hole in the wall locations.

 

Part of the site build was also a shopping platform that he could easily add products, change inventory and give discount codes for the various wholesale café accounts he manages.

 

Using the recently completed branding elements, Mark put a website concept together (basically a document that looks like a website without actual working parts). It used imagery from the specialty coffee scene and imagery that evokes emotion, that speaks to baristas and café owners with “you’ve come to the right place”.

 

Logo design concept one.

 

We also presented Marius with some custom lettering which involved letters wrapping around each other, creating interest. This version also accommodated some geometric shapes conducive of mid-century architecture in shades of blue. Red, white and blue is always a great colour scheme to work with.

Logo design concept two.

 

Development - Marius was not so keen on the yellow isometric version but instantly liked the concept of the blue version with custom lettering. We took this direction and then continued the development of the concept to bring it to a finished and polished state. Mark took the “o” in coffee roasters and filled it in and then took a piece out representing a coffee bean perfectly.

 

Kel had designed some really cool icons in some of our original concepts which didn’t make it to the original two presented concepts. As an icon however, these were perfect. After some finessing, we tidied them up using text elements from the final logo and then put them into the branding guide as the logo icon. Perfect for websites and smaller sized projects where the full logo would be illegible due to the size. These made it to the website in the top right corner.

Upon approval of the final logo and icons, we came up with a branding guidelines document which showed the logo and icon used in everything from apparel, coffee cups, café wind barriers along with social media post examples and stationery.

 

With final approval from Marius, we created the logo in various formats for personal and professional use along with the branding guidelines.

 

Stay tuned, we will reveal the development of Main Ridge Coffee Roaster’s website in part 2.A great logo sets your business apart. Yep, it’s as simple as that. If you were in the market for a product or service, would you choose the sleek and professional logo or the lacklustre logo? C’mon, you know what you’d choose, so why would you put yourself in the latter category?

So, some food for thought, yes?! And if you feel so inclined, head on over to our LOGO page to see what we’ve been designing, and, if you like what you see, contact us for an obligation-free meeting!

Conquer your content crisis.

While we’re in the midst of the coronavirus crisis, what about YOUR content crisis?! Now is the time to be posting regularly on social media, to ensure your customers know you’re around and trading as per usual. This is NOT the time to stop! Luckily, a content crisis for your daily social media is easily fixed and doesn’t require you to run out and stockpile toilet paper… or get into supermarket punch-ups ….

 

In all seriousness, it’s one of the biggest complaints we hear from those in business – what on earth should they post on their social media platforms each day?

 

Complain no more – your crisis is OVER! Now, before you run out to buy us non-perishables as thanks, read on to see how you can ensure you never run out of content.

 

Your almighty website – Yes, indeedy! Use your website as the basis to create a social media plan. Use your menu to start to break down your content into bite size, deliciously chewable pieces (kinda like a mixed bag of lollies – mmmm). For example, you can look to post about one of your products or services and do that as one post every week. Eg Every Monday you introduce a new product or service to educate the audience. Or introduce a staff member. Or tell people the story behind your business. Your website is there and is PACKED full of ideas, so use it.

Industry dates and events – If you’re in an industry that has a lot of updates/regulations or events, use this to your advantage! Sign up to google alerts and put in the keywords you want to be notified about. Or if you’re part of an association, sign up to their newsletter. This way you can post important news items, events or legal updates on your social platforms and you don’t have to write a thing! #score

Sharing is caring – While we don’t condone stealing (naughty, naughty – do not do it), there’s absolutely nothing wrong with sharing content from other social pages you follow. If you think your audience would find value or enjoy the post, then by all means, hit share on Facebook or Repost on Instagram. Just ensure you’re giving credit to the original poster.

Is your content crisis still a crisis? Then perhaps you need to come to our next Social Media Plan & Content Creation Workshop – which will now be held ONLINE as a webinar! Book your tickets HERE.

 

Do we send work offshore?

In one word – no! One of the core principles of Outspoken Entourage is that we don’t send any work offshore or contract graphic design work out. We keep everything in house! If a project can’t be completed from start to finish and delivered to you, chances are we will either;

 

Not take the project on and refer you to someone who can deliver the project to an impeccable standard, or;

Offer potential work-arounds that may get you the same net result albeit in a slightly different method

We believe in using the most talented people to collaborate with and let’s face it, there’s a lot of talented peeps in Coffs! In the case of photographers, we even drill this down further - product shots we will use a photographer that specialises in this genre. If you are needing a headshot, we will use a photographer that excels in headshots. In a nutshell, we want your business to look amazeballs, so we will only refer you to those that can achieve that ;-)

 

When it comes to graphic design specifically - we don’t use freelancers. We like to employ local talent that we can rely on for (hopefully) many years to come. This means when you have a project worked on by us, the same designers will be here to deliver the same consistency that businesses crave on an ongoing basis. It also means that we don’t suffer the problems of having a project created on a platform that some designers use but others do not.

 

So there you have it! Here at Outspoken Entourage, we keep everything in house to ensure your business gets the attention it deserves.

 

Marius loved the proof site and whilst we put the finishing touches on the search engine optimisation (SEO), Kel arranged a training session with Marius to show him how to make additions and changes to the inventory and products. She also showed him how to analyse data collected on shopper behaviour for future marketing, whether that be remarketing emails (for people who have placed items in the shopping cart but not checked out) or to gather subscription lists.

 

Working with a local web host team, we were able to have all the domain names transferred quickly and easily without fuss and the site was launched.

 

The SEO was tested on the site upon launch. With some further tweaking, a score of 98.8 was returned (a 41.8 percent increase on the previous site!).

 

Check out the website project here which has links to the live site.

 

The previous website for MRCR was a bit light on personality, the branding wasn’t great and the functionality was also average. An SEO technical score (the score which makes up approximately 50% of your Google ranking) was 57.0 out of 100 so this wasn’t going to do any favours for the site being found in a Google search. If your site can’t be found, the likelihood of it obtaining leads for you is going to be slim.

 

Marius from MRCR wanted a site which was more reflective of his style and passion for coffee. A site he could be proud to send potential clients to with confidence. Marius is originally from Melbourne and feels a great connection to the cobblestone laneways such as Hosier Lane, AC/DC Lane and Hardware Lane, where the Melbourne coffee scene is bustling with specialty coffee bars and hole in the wall locations.

 

Part of the site build was also a shopping platform that he could easily add products, change inventory and give discount codes for the various wholesale café accounts he manages.

 

Using the recently completed branding elements, Mark put a website concept together (basically a document that looks like a website without actual working parts). It used imagery from the specialty coffee scene and imagery that evokes emotion, that speaks to baristas and café owners with “you’ve come to the right place”.

 

Logo design concept one.

 

We also presented Marius with some custom lettering which involved letters wrapping around each other, creating interest. This version also accommodated some geometric shapes conducive of mid-century architecture in shades of blue. Red, white and blue is always a great colour scheme to work with.

Logo design concept two.

 

Development - Marius was not so keen on the yellow isometric version but instantly liked the concept of the blue version with custom lettering. We took this direction and then continued the development of the concept to bring it to a finished and polished state. Mark took the “o” in coffee roasters and filled it in and then took a piece out representing a coffee bean perfectly.

 

Kel had designed some really cool icons in some of our original concepts which didn’t make it to the original two presented concepts. As an icon however, these were perfect. After some finessing, we tidied them up using text elements from the final logo and then put them into the branding guide as the logo icon. Perfect for websites and smaller sized projects where the full logo would be illegible due to the size. These made it to the website in the top right corner.

Upon approval of the final logo and icons, we came up with a branding guidelines document which showed the logo and icon used in everything from apparel, coffee cups, café wind barriers along with social media post examples and stationery.

 

With final approval from Marius, we created the logo in various formats for personal and professional use along with the branding guidelines.

 

Stay tuned, we will reveal the development of Main Ridge Coffee Roaster’s website in part 2.A great logo sets your business apart. Yep, it’s as simple as that. If you were in the market for a product or service, would you choose the sleek and professional logo or the lacklustre logo? C’mon, you know what you’d choose, so why would you put yourself in the latter category?

So, some food for thought, yes?! And if you feel so inclined, head on over to our LOGO page to see what we’ve been designing, and, if you like what you see, contact us for an obligation-free meeting!

Conquer your content crisis.

While we’re in the midst of the coronavirus crisis, what about YOUR content crisis?! Now is the time to be posting regularly on social media, to ensure your customers know you’re around and trading as per usual. This is NOT the time to stop! Luckily, a content crisis for your daily social media is easily fixed and doesn’t require you to run out and stockpile toilet paper… or get into supermarket punch-ups ….

 

In all seriousness, it’s one of the biggest complaints we hear from those in business – what on earth should they post on their social media platforms each day?

 

Complain no more – your crisis is OVER! Now, before you run out to buy us non-perishables as thanks, read on to see how you can ensure you never run out of content.

 

Your almighty website – Yes, indeedy! Use your website as the basis to create a social media plan. Use your menu to start to break down your content into bite size, deliciously chewable pieces (kinda like a mixed bag of lollies – mmmm). For example, you can look to post about one of your products or services and do that as one post every week. Eg Every Monday you introduce a new product or service to educate the audience. Or introduce a staff member. Or tell people the story behind your business. Your website is there and is PACKED full of ideas, so use it.

Industry dates and events – If you’re in an industry that has a lot of updates/regulations or events, use this to your advantage! Sign up to google alerts and put in the keywords you want to be notified about. Or if you’re part of an association, sign up to their newsletter. This way you can post important news items, events or legal updates on your social platforms and you don’t have to write a thing! #score

Sharing is caring – While we don’t condone stealing (naughty, naughty – do not do it), there’s absolutely nothing wrong with sharing content from other social pages you follow. If you think your audience would find value or enjoy the post, then by all means, hit share on Facebook or Repost on Instagram. Just ensure you’re giving credit to the original poster.

Is your content crisis still a crisis? Then perhaps you need to come to our next Social Media Plan & Content Creation Workshop – which will now be held ONLINE as a webinar! Book your tickets HERE.

 

Do we send work offshore?

In one word – no! One of the core principles of Outspoken Entourage is that we don’t send any work offshore or contract graphic design work out. We keep everything in house! If a project can’t be completed from start to finish and delivered to you, chances are we will either;

 

Not take the project on and refer you to someone who can deliver the project to an impeccable standard, or;

Offer potential work-arounds that may get you the same net result albeit in a slightly different method

We believe in using the most talented people to collaborate with and let’s face it, there’s a lot of talented peeps in Coffs! In the case of photographers, we even drill this down further - product shots we will use a photographer that specialises in this genre. If you are needing a headshot, we will use a photographer that excels in headshots. In a nutshell, we want your business to look amazeballs, so we will only refer you to those that can achieve that ;-)

 

When it comes to graphic design specifically - we don’t use freelancers. We like to employ local talent that we can rely on for (hopefully) many years to come. This means when you have a project worked on by us, the same designers will be here to deliver the same consistency that businesses crave on an ongoing basis. It also means that we don’t suffer the problems of having a project created on a platform that some designers use but others do not.

 

So there you have it! Here at Outspoken Entourage, we keep everything in house to ensure your business gets the attention it deserves.

 

Marius loved the proof site and whilst we put the finishing touches on the search engine optimisation (SEO), Kel arranged a training session with Marius to show him how to make additions and changes to the inventory and products. She also showed him how to analyse data collected on shopper behaviour for future marketing, whether that be remarketing emails (for people who have placed items in the shopping cart but not checked out) or to gather subscription lists.

 

Working with a local web host team, we were able to have all the domain names transferred quickly and easily without fuss and the site was launched.

 

The SEO was tested on the site upon launch. With some further tweaking, a score of 98.8 was returned (a 41.8 percent increase on the previous site!).

 

Check out the website project here which has links to the live site.

 

The previous website for MRCR was a bit light on personality, the branding wasn’t great and the functionality was also average. An SEO technical score (the score which makes up approximately 50% of your Google ranking) was 57.0 out of 100 so this wasn’t going to do any favours for the site being found in a Google search. If your site can’t be found, the likelihood of it obtaining leads for you is going to be slim.

 

Marius from MRCR wanted a site which was more reflective of his style and passion for coffee. A site he could be proud to send potential clients to with confidence. Marius is originally from Melbourne and feels a great connection to the cobblestone laneways such as Hosier Lane, AC/DC Lane and Hardware Lane, where the Melbourne coffee scene is bustling with specialty coffee bars and hole in the wall locations.

 

Part of the site build was also a shopping platform that he could easily add products, change inventory and give discount codes for the various wholesale café accounts he manages.

 

Using the recently completed branding elements, Mark put a website concept together (basically a document that looks like a website without actual working parts). It used imagery from the specialty coffee scene and imagery that evokes emotion, that speaks to baristas and café owners with “you’ve come to the right place”.

 

Logo design concept one.

 

We also presented Marius with some custom lettering which involved letters wrapping around each other, creating interest. This version also accommodated some geometric shapes conducive of mid-century architecture in shades of blue. Red, white and blue is always a great colour scheme to work with.

Logo design concept two.

 

Development - Marius was not so keen on the yellow isometric version but instantly liked the concept of the blue version with custom lettering. We took this direction and then continued the development of the concept to bring it to a finished and polished state. Mark took the “o” in coffee roasters and filled it in and then took a piece out representing a coffee bean perfectly.

 

Kel had designed some really cool icons in some of our original concepts which didn’t make it to the original two presented concepts. As an icon however, these were perfect. After some finessing, we tidied them up using text elements from the final logo and then put them into the branding guide as the logo icon. Perfect for websites and smaller sized projects where the full logo would be illegible due to the size. These made it to the website in the top right corner.

Upon approval of the final logo and icons, we came up with a branding guidelines document which showed the logo and icon used in everything from apparel, coffee cups, café wind barriers along with social media post examples and stationery.

 

With final approval from Marius, we created the logo in various formats for personal and professional use along with the branding guidelines.

 

Stay tuned, we will reveal the development of Main Ridge Coffee Roaster’s website in part 2.

logo

 

/loh-goh/

A graphic mark or symbol used to aid and promote public identification and recognition.

“wow did you see the latest logo OE designed?”

GET THE LOGO RIGHT, THE REST WILL FALL INTO PLACE

 

A memorable logo goes hand in hand with establishing brand awareness. When a potential client is choosing between your business or your competitors, a great logo can influence the decision.

 

Have you ever purchased a product because the label was more attractive than its competitors?

 

We identify the type of customer you wish to target, the services or products your business offers along with your personal story, to create a memorable and relevant logo and brand.

 

Keen to chat? Book a free consultation below.

there's a reason why prince turned himself into a symbol.

projects.

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branding.

THE LOGO IS ONLY PART OF THE EQUATION

 

When we arrive at a completed logo, we create branding guide which shows the logo and branding elements involved for continuity of the look and feel of the brand across different mediums such as print, digital, social media, signs and more. We create a number of different file formats for both professional and personal use, whether you are having a sign commissioned or simply adding your logo to an in-house document.

 

We show how much space should surround your logo when positioned on the page, the colour breakdowns and where appropriate, alternative logos that can be used on white or coloured backgrounds.

 

Click to download a branding guide example here.

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Alternative colour logos for use on coloured or white backgrounds

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logo

plus sign
branding element

branding

equals sign
hoys financial coffs harbour

identity

WHY SO MANY DETAILS FOR A BRAND?

 

A strong company identity can easily be lost when it is interpreted by outside studios or agencies. You would have seen how a business can look completely different in a newspaper advertisement, on a sign, on print materials and on a website. This is because in many cases only the logo has been supplied to the designer which leaves things like font choice, colour, spacing and branding elements such as icons and images to their interpretation. The brand positioning statement or “branding guidelines” document removes a lot of the uncertainty, so that these variances are minimised.

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Example of exclusion zone in brand guidelines

"that's an epic logo".

We create epic logos and brands for our clients. Every commission we take on we strive to exceed all expectations and create a memorable brand.

 

Join us for a consultation to discuss your project. It will be the most important investment you can make when starting a business or repositioning or refreshing an established business. Click to book an in-person or skype consultation.

logo design grafton coffee roaster outspoken entourage
logo design grafton cafe restaurant shearwater outspoken entourage
logo design grafton finance accounting outspoken entourage
logo design outspoken entourage cupboard grafton
Bluebottles woolgoolga cafe logo design grafton
logo design grafton outspoken entourage johnson architecture
outspoken entourage logo design grafton
outspoken entourage logo design grafton urban espresso
logo design minimalist grafton sabrina stylist
logo design grafton
rebrand grafton baldwin building hopwood homes builder
logo design grafton best
logo design branding grafton
logo design grafton by outspoken entourage
logo design grafton
logo design grafton
logo design outspoken entourage grafton
logo design grafton nsw
logo design grafton
outspoken entourage logo design grafton
logo design grafton
logo branding coffs harbour design
graphic logo design coffs harbour
logo design coffs harbour
logo design branding marketing graphic coffs harbour
branding coffs harbour
logo design coffs harbour
logo design coffs harbour
logo design hoys financial coffs harbour
plus sign
branding element
equals sign
hoys financial coffs harbour
outspoken entourage logo design coffs harbour
coffs harbour logo design
Scroll icon
logo design grafton coffee roaster outspoken entourage
logo design grafton cafe restaurant shearwater outspoken entourage
logo design grafton finance accounting outspoken entourage
logo design outspoken entourage cupboard grafton
Bluebottles woolgoolga cafe logo design grafton
logo design grafton outspoken entourage johnson architecture
outspoken entourage logo design grafton
outspoken entourage logo design grafton urban espresso
logo design minimalist grafton sabrina stylist
logo design grafton
rebrand grafton baldwin building hopwood homes builder
logo design grafton best
logo design branding grafton
logo design grafton by outspoken entourage
logo design grafton
logo design grafton
logo design outspoken entourage grafton
logo design grafton nsw
logo design grafton
outspoken entourage logo design grafton
logo design grafton

logo branding coffs harbour design
graphic logo design coffs harbour
logo design coffs harbour
logo design branding marketing graphic coffs harbour
branding coffs harbour
logo design coffs harbour
logo design coffs harbour
logo design hoys financial coffs harbour
plus sign
branding element
equals sign
hoys financial coffs harbour
outspoken entourage logo design coffs harbour
coffs harbour logo design
logo design grafton cafe restaurant shearwater outspoken entourage
logo design grafton coffee roaster outspoken entourage
logo design grafton finance accounting outspoken entourage
logo design outspoken entourage cupboard grafton
outspoken entourage logo design grafton urban espresso
Bluebottles woolgoolga cafe logo design grafton
outspoken entourage logo design grafton
logo design grafton
rebrand grafton baldwin building hopwood homes builder
logo design grafton outspoken entourage johnson architecture
logo design grafton best
logo design grafton by outspoken entourage
logo design minimalist grafton sabrina stylist
logo design grafton
logo design grafton
outspoken entourage logo design grafton
logo design branding grafton
logo design grafton
logo design grafton
logo design outspoken entourage grafton
logo design grafton nsw
logo branding coffs harbour design
graphic logo design coffs harbour
logo design coffs harbour
logo design branding marketing graphic coffs harbour
branding coffs harbour
logo design coffs harbour
logo design coffs harbour
logo design hoys financial coffs harbour
plus sign
branding element
equals sign
hoys financial coffs harbour
outspoken entourage logo design coffs harbour