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Graphic Web Logo Design & Digital Marketing Grafton

 

THE FOUNDATION OF MODERN MARKETING

 

Websites are a critical part of your marketing arsenal in 2020. Clients can see at a glance what you do, how you do it and how to get in contact with you.

 

Outspoken Entourage create custom websites from the ground up, built to accommodate the features you need without the restrictions template-driven websites impart. Start-up businesses often need something simple to get them going, with the ability to grow and evolve as the business does.

 

WHY GO CUSTOM?

 

Commissioning a custom website from the beginning means you do not have to perform a costly ground-up rebuild 12 months down the track when you outgrow it. Talk to us about our approach to web design and just how cost effective it really can be.

 

A great website can mean the difference between a potential client contacting you, or moving to the next option. Websites, along with social media, are often the first interaction a client will have with your business. Quality photography plays an important role in website design. We work with local photographers and can arrange a brief with them to deliver outstanding results for your new website, at a price to suit your budget.

 

It's a well known fact that a high proportion of new businesses don't make it past the first year. Outspoken Entourage websites have solid search engine optimisation built in that mean you don't have to resort to paying per click to compete. By having a custom site built, we will give you every opportunity to outrank your competitors from launch, which could mean the difference between longevity and failure.

 

Take a look at some of our previous projects HERE.

 

 

Website (Web) Design & Logo Design Grafton

 

transparency.

 

A creative, unique website that tells your story is one that will be memorable to your customer. The core of our studio is creative design and this principle applies to how we create websites. We don't just pump out a template based site for every customer. Each customer is unique as their website should be.

 

Our website projects have consistently ranked highly on Google in their respective industries and we show you actual reports on the final product in comparison to the top ranking competitors in your industry.

 

We don't bend the truth when it comes to online marketing practices. We won't make you sign a service agreement binding you to pay a monthly fee to do updates either. When you have an update, we simply bill for the time it takes to complete. When we complete the update, we also test to ensure that your SEO score will not go backwards. Something that template driven self-managed sites fail miserably on.

 

Whether you need a simple website when starting a business or a comprehensive build with all the bells and whistles, book a free in person consultation or skype consultation to discuss your requirements.

 

E-COMMERCE STORES

 

We are an official Shopify Partner! We are able to add an online store component to any website we build (and many we haven't built). This allows us to create a custom website with great SEO for search engine ranking and then have a user managed e-commerce platform that you can log into and control your products, pricing, inventory, shipping costs, discount codes and even view analytics to get the best return on investment report for online advertising and digital marketing.

 

If you already have a website built by Outspoken Entourage or would like to see if we can add an online store to your existing website (or build a brand-spanking new site), book a consultation below to discuss. We also include training prior to launching so we can demonstrate how to add a product, change pricing, adjust inventory or view your orders. There is also an enormous library of online tutorials available with this platform. Used by all the big brands such as Nescafe, Shopify makes running an online store simple. Check out a recent project here or jump to our own online store here.

 

projects.

 

We have created websites for all sorts of industries and business types at different parts of their business journey. We can design almost anything from a simple landing page, a three page site with a great looking design, an e-commerce platform to sell products online or a 60+ page mega-site. Take a look at our projects via the button and see for yourself. We update this projects page regularly so be sure to check back in a few weeks to see the latest.

 

Graphic Design, Logo & Branding Grafton

 

WE ARE OUTSPOKEN ENTOURAGE.

 

We are a small boutique studio who punch above our weight when it comes to graphic design.

 

Graphic design is the core of our studio. It is our focus and no matter what medium we work with, we ensure the design is identifiable, disrupts attention and evokes emotion.

 

Every project we take on, we strive to out-do our last project. It’s a philosophy we have held since beginning in the industry in the late 90s and it won’t stop.

 

You are reading this because you want to launch your business, product, kick-ass idea and for established businesses - to continue to reach new heights. Let us connect the right people with your brand and give your project a look that cannot be overlooked.

 

Digital Marketing Grafton

 

HEADS UP:

 

We get PRETTY excited when we talk about digital marketing, so we will TRY not to bore you with too much nerd-speak here (although, no guarantees – soz).

 

In a nutshell, digital marketing can help move your customer through the buyer’s journey. Huh? Sorry, we’ll back it up!

 

The buyer’s journey is where your customer moves through the following stages, as they find a problem they need to fix. They start researching and become AWARE of your product or service. They might start following you on social media or download an ebook. This is where they are starting to show INTEREST. The buyer then may book a meeting with you, as they are CONSIDERING your product or service. Then, OMG, they make a purchase and CONVERT – rejoice!  But that’s NOT the end of their journey – you need to RETAIN them as a customer.

 

The buyer’s journey is;

 

Awareness

Interest

Consideration

Conversion

Retention

 

As shown in the above diagram, you can see where some of the different digital marketing mediums fit within the stages of the buyer's journey.

 

Digital marketing is where it’s at if you want to grow your business. For realz. Yeah, sure you can grow it slowly through other means, however digital marketing allows you to see what activity is bringing in leads and what isn’t. Which then means you can actively CHANGE what you’re putting out to see if something else works better. It’s flexible and best of all? It’s TRACKABLE! Say wha!?!

 

With offline mediums, such as radio, TV and print, unless you are asking where a new customer heard about you, it’s very hard to track return on investment (ROI). With digital marketing, you can easily work out ROI based on the analytics from everything you do. WIN!

 

MARKETING STRATEGY & PLANNING

 

It all starts here. Without a marketing strategy and plan, you may as well stuff your bathing suit full of cash and go down a really long, really fast waterslide.  Here you’ll get a strategic marketing plan aligned to your key business objectives, which will then filter down through the digital marketing activities.

 

CONTENT MARKETING STRATEGY

 

Once we have the marketing strategy and plan sorted, we nail down your key monthly objectives and themes and what we’re going to do, content-wise, to drive your target audience to your business.

 

CONTENT CREATION

 

• Creating content rocks! Stop rolling your eyes, it really does! Here we create a weekly blog post along with creating and curating posts for your social media each month. This includes all images, copy and hashtags.

 

• Creation of Lead Generation materials such as e-book content, landing pages and more. Please note, the DESIGN of these materials is additional.

 

• It will also include setting up and/or optimising your Facebook & Instagram accounts.

 

GOOGLE ADS

 

• People are in the market to buy, so you need to take advantage of it! Here, we will set up and manage up to 3 separate Google campaigns.

 

• Set up of Google Tag on your website (if you’ve already done it – fist bump! Seriously impressed…).

 

• Creation of custom audiences within Google Ads so we can create a remarketing campaign. Yes! Your business can start to follow your customers around too bwahahahaha!

 

GOOGLE MY BUSINESS

 

Manage and optimise your Google My Business listing. Yepper, GMB is super important for your Google ranking.

 

PAID SOCIAL MEDIA ADVERTISING

 

• In line with your marketing objectives, we will create targeted Facebook & Instagram advertising campaigns, including the design of all image assets. Oh, you KNOW you’re going to look good ;-)

 

• Set up of Facebook Pixel on your website. Serious props to you if this is already done.

 

• Creation of custom audiences so that we can set up and manage retargeting ads.

 

EMAIL MARKETING

 

• Possibly one of THE best digital marketing activities that get you some seriously joyful ROI. Here we create a monthly EDM to help retain your customer base.

 

• As an optional extra, we can also segment your database (because we want to send the right email to the right person at the right time!) and create automated emails in a specific workflow.

 

MEETING & REPORTING

 

• What good is all of the above if we can’t track it? Exactly. We will set up and manage Google Analytics – it’s the cat’s pyjamas when it comes to hard data on your digital marketing efforts.

 

• Each month you’ll get to chat with us about the monthly results and run through the reporting. The reporting will run across everything, so you’ll get a good insight into what’s working, what’s not doing so well, how many leads you’ve generated, how much website traffic you’re getting, how many clicks from Google Ads etc.

 

SEO (OPTIONAL)

 

• Search Engine Optimisation is pretty important when it comes to digital marketing, however we understand you may already have a web developer who does this for you. But! We can offer this addition to your package, just ask!

 

NOT INCLUDED

 

Budget to spend on social media campaigns and Google Ads. We will set these budgets each month with you. As a guide, we recommend at least $400 per month but we will work in with your specific budget.

 

MARKETING STRATEGY & PLANNING

 

It all starts here. Without a marketing strategy and plan, you may as well stuff your bathing suit full of cash and go down a really long, really fast waterslide.  Here you’ll get a strategic marketing plan aligned to your key business objectives, which will then filter down through the digital marketing activities.

 

CONTENT MARKETING STRATEGY

 

Once we have the marketing strategy and plan sorted, we nail down your key monthly objectives and themes and what we’re going to do, content-wise, to drive your target audience to your business.

 

CONTENT CREATION

 

• Creating content rocks! Stop rolling your eyes, it really does! Here we create a weekly blog post along with creating and curating posts for your social media each month. This includes all images, copy and hashtags.

 

• Creation of Lead Generation materials such as e-book content, landing pages and more. Please note, the DESIGN of these materials is additional.

 

• It will also include setting up and/or optimising your Facebook & Instagram accounts.

 

GOOGLE ADS

 

• People are in the market to buy, so you need to take advantage of it! Here, we will set up and manage up to 3 separate Google campaigns.

 

• Set up of Google Tag on your website (if you’ve already done it – fist bump! Seriously impressed…).

 

• Creation of custom audiences within Google Ads so we can create a remarketing campaign. Yes! Your business can start to follow your customers around too bwahahahaha!

 

GOOGLE MY BUSINESS

 

Manage and optimise your Google My Business listing. Yepper, GMB is super important for your Google ranking.

 

PAID SOCIAL MEDIA ADVERTISING

 

• In line with your marketing objectives, we will create targeted Facebook & Instagram advertising campaigns, including the design of all image assets. Oh, you KNOW you’re going to look good ;-)

 

• Set up of Facebook Pixel on your website. Serious props to you if this is already done.

 

• Creation of custom audiences so that we can set up and manage retargeting ads.

 

EMAIL MARKETING

 

• Possibly one of THE best digital marketing activities that get you some seriously joyful ROI. Here we create a monthly EDM to help retain your customer base.

 

• As an optional extra, we can also segment your database (because we want to send the right email to the right person at the right time!) and create automated emails in a specific workflow.

 

 

MEETING & REPORTING

 

 

• What good is all of the above if we can’t track it? Exactly. We will set up and manage Google Analytics – it’s the cat’s pyjamas when it comes to hard data on your digital marketing efforts.

 

• Each month you’ll get to chat with us about the monthly results and run through the reporting. The reporting will run across everything, so you’ll get a good insight into what’s working, what’s not doing so well, how many leads you’ve generated, how much website traffic you’re getting, how many clicks from Google Ads etc.

 

SEO (OPTIONAL)

 

• Search Engine Optimisation is pretty important when it comes to digital marketing, however we understand you may already have a web developer who does this for you. But! We can offer this addition to your package, just ask!

 

NOT INCLUDED

 

Budget to spend on social media campaigns and Google Ads. We will set these budgets each month with you. As a guide, we recommend at least $400 per month but we will work in with your specific budget.

 

Social Media Grafton

 

SOCIAL MEDIA IS HOW SOCIETY INTERACTS.

 

Social media allows businesses to communicate via an interactive, two-way medium compared to traditional one-sided mediums such as tv, radio and print. Next time you are in public, take a look around. How many people are immersed in their phone?

 

Social media creates brand awareness for your business in small, easy to digest segments. An account with 5 posts a week gives you 260 triggers per year to inform your audience of your service or product. They may not need you now but if they have seen some of your posts on their feed, they will remember you when the time is right.

 

Attention spans are at an all-time low. Social media serves to get your message across in small amounts of information regularly.

 

It drives website traffic and is a contributor to your search engine ranking.

 

CONSISTENT CONTENT

 

Creating meaningful, engaging content can become a major time-suck in businesses without a dedicated resource. In most cases a social media account starts well but dwindles as you struggle for content, lose interest or are unsure of how to post strategically to engage, attract and retain your audience, create awareness of your brand and bring in website traffic.

 

VALUE FOR MONEY

 

Prior to social media, advertisements were placed in the newspaper, on the radio, television and through print media to advertise and create brand awareness. Think about it, do you visually take in every advertisement in your local newspaper or magazine? Or do you skim through only to overlook that expensive advertisement which gets tossed out at the end of the day?

 

With social media you have over 260 opportunities per year (in a 5 day per week campaign) or more if you have a 7 day per week campaign and this is always available for reference or to be bookmarked.

 

ONE MONTH'S CONTENT FOR LESS THAN A NEWSPAPER AD

 

With everyone staring at their phone, you have an opportunity to put your brand on their screen. Think of it as an online portfolio or product showcase. The other media platforms still play an important role in your marketing but it's essential to have a balanced approach with social media and a website as the absolute minimum.

 

We will create a social media plan specifically tailored to your business. As for the content, we will curate, create, write and post so there is next to nothing you have to do.

 

Sounds expensive yeah? One month of social media content created and managed for you is less than the price of a small newspaper advertisement. That's crazy good and includes a professional graphic designer working on your content.

 

If you would like to learn more, book in for a free consultation!

 

Web Design Grafton

 

RIGHT BRAIN CREATIVITY

 

LEFT BRAIN EXECUTION

 

Beautifully designed marketing materials created with clockwork precision and efficiency.

 

It's a combination rarely matched.

 

EACH PROJECT REQUIRES A UNIQUE SOLUTION

 

At the core of any project is a strong idea. With the right design execution, your brand or product will stand out and be noticed. We are here to make your business not only succeed, but flourish.

 

Discover the power of exhilarating  branding carried throughout your logo, website, social media, print and advertising.

 

WORK DIRECTLY WITH THE CREATIVE TEAM

 

When you work with us, you work directly with the creative team. We are a boutique studio where you engage with the designer and not a middle-man.

 

We have been in the graphic design industry since the late 1990's and our mission to outdo each and every project we publish has never changed.

 

WEBSITES - THE FOUNDATION OF MODERN MARKETING

Websites are a critical part of your marketing arsenal in 2020. Clients can see at a glance what you do, how you do it and how to get in contact with you.

Outspoken Entourage create custom websites from the ground up, built to accommodate the features you need without the restrictions template-driven websites impart. Start-up businesses often need something simple to get them going, with the ability to grow and evolve as the business does.

 

WHY GO CUSTOM?

Commissioning a custom website from the beginning means you do not have to perform a costly ground-up rebuild 12 months down the track when you outgrow it. Talk to us about our approach to web design and just how cost effective it really can be.

A great website can mean the difference between a potential client contacting you, or moving to the next option. Websites, along with social media, are often the first interaction a client will have with your business. Quality photography plays an important role in website design. We work with local photographers and can arrange a brief with them to deliver outstanding results for your new website, at a price to suit your budget.

 

It's a well known fact that a high proportion of new businesses don't make it past the first year. Outspoken Entourage websites have solid search engine optimisation built in that mean you don't have to resort to paying per click to compete. By having a custom site built, we will give you every opportunity to outrank your competitors from launch, which could mean the difference between longevity and failure.

Take a look at some of our previous projects HERE.

READY TO TALK?

 

Outspoken Entourage was founded in 2014 and have recently opened the books to engage with new clients.

No ego, just a great team who take the time to understand your business so we can make it sing.

If you would like to have a coffee with us and discuss a branding or logo project, website, social media management, vehicle wrap or something as small as business cards, get in touch!

HEADS UP:

We get PRETTY excited when we talk about websites and digital marketing, so we will TRY not to bore you with too much nerd-speak here (although, no guarantees – soz).

 

In a nutshell, digital marketing can help move your customer through the buyer’s journey. Huh? Sorry, we’ll back it up!

 

The buyer’s journey is where your customer moves through the following stages, as they find a problem they need to fix. They start researching and become AWARE of your product or service. They might start following you on social media or download an ebook. This is where they are starting to show INTEREST. The buyer then may book a meeting with you, as they are CONSIDERING your product or service. Then, OMG, they make a purchase and CONVERT – rejoice!  But that’s NOT the end of their journey – you need to RETAIN them as a customer.

 

The buyer’s journey is;

 

Awareness

Interest

Consideration

Conversion

Retention

MARKETING STRATEGY & PLANNING

 

It all starts here. Without a marketing strategy and plan, you may as well stuff your bathing suit full of cash and go down a really long, really fast waterslide.  Here you’ll get a strategic marketing plan aligned to your key business objectives, which will then filter down through the digital marketing activities.

 

CONTENT MARKETING STRATEGY

Once we have the marketing strategy and plan sorted, we nail down your key monthly objectives and themes and what we’re going to do, content-wise, to drive your target audience to your business.

 

CONTENT CREATION

 

• Creating content rocks! Stop rolling your eyes, it really does! Here we create a weekly blog post along with creating and curating posts for your social media each month. This includes all images, copy and hashtags.

 

• Creation of Lead Generation materials such as e-book content, landing pages and more. Please note, the DESIGN of these materials is additional.

 

• It will also include setting up and/or optimising your Facebook & Instagram accounts.

 

GOOGLE ADS

 

• People are in the market to buy, so you need to take advantage of it! Here, we will set up and manage up to 3 separate Google campaigns.

 

• Set up of Google Tag on your website (if you’ve already done it – fist bump! Seriously impressed…).

 

• Creation of custom audiences within Google Ads so we can create a remarketing campaign. Yes! Your business can start to follow your customers around too bwahahahaha!

 

GOOGLE MY BUSINESS

 

Manage and optimise your Google My Business listing. Yepper, GMB is super important for your Google ranking.

 

PAID SOCIAL MEDIA ADVERTISING

 

• In line with your marketing objectives, we will create targeted Facebook & Instagram advertising campaigns, including the design of all image assets. Oh, you KNOW you’re going to look good ;-)

 

• Set up of Facebook Pixel on your website. Serious props to you if this is already done.

 

• Creation of custom audiences so that we can set up and manage retargeting ads.

 

EMAIL MARKETING

 

• Possibly one of THE best digital marketing activities that get you some seriously joyful ROI. Here we create a monthly EDM to help retain your customer base.

 

• As an optional extra, we can also segment your database (because we want to send the right email to the right person at the right time!) and create automated emails in a specific workflow.

 

MEETING & REPORTING

 

• What good is all of the above if we can’t track it? Exactly. We will set up and manage Google Analytics – it’s the cat’s pyjamas when it comes to hard data on your digital marketing efforts.

 

• Each month you’ll get to chat with us about the monthly results and run through the reporting. The reporting will run across everything, so you’ll get a good insight into what’s working, what’s not doing so well, how many leads you’ve generated, how much website traffic you’re getting, how many clicks from Google Ads etc.

 

SEO (OPTIONAL)

 

• Search Engine Optimisation is pretty important when it comes to digital marketing, however we understand you may already have a web developer who does this for you. But! We can offer this addition to your package, just ask!

WEBSITES - THE FOUNDATION OF MODERN MARKETING

Websites are a critical part of your marketing arsenal in 2020. Clients can see at a glance what you do, how you do it and how to get in contact with you.

Outspoken Entourage create custom websites from the ground up, built to accommodate the features you need without the restrictions template-driven websites impart. Start-up businesses often need something simple to get them going, with the ability to grow and evolve as the business does.

 

WHY GO CUSTOM?

Commissioning a custom website from the beginning means you do not have to perform a costly ground-up rebuild 12 months down the track when you outgrow it. Talk to us about our approach to web design and just how cost effective it really can be.

A great website can mean the difference between a potential client contacting you, or moving to the next option. Websites, along with social media, are often the first interaction a client will have with your business. Quality photography plays an important role in website design. We work with local photographers and can arrange a brief with them to deliver outstanding results for your new website, at a price to suit your budget.

 

It's a well known fact that a high proportion of new businesses don't make it past the first year. Outspoken Entourage websites have solid search engine optimisation built in that mean you don't have to resort to paying per click to compete. By having a custom site built, we will give you every opportunity to outrank your competitors from launch, which could mean the difference between longevity and failure.

Take a look at some of our previous projects HERE.

READY TO TALK?

 

Outspoken Entourage was founded in 2014 and have recently opened the books to engage with new clients.

No ego, just a great team who take the time to understand your business so we can make it sing.

If you would like to have a coffee with us and discuss a branding or logo project, website, social media management, vehicle wrap or something as small as business cards, get in touch!

HEADS UP:

We get PRETTY excited when we talk about websites and digital marketing, so we will TRY not to bore you with too much nerd-speak here (although, no guarantees – soz).

 

In a nutshell, digital marketing can help move your customer through the buyer’s journey. Huh? Sorry, we’ll back it up!

 

The buyer’s journey is where your customer moves through the following stages, as they find a problem they need to fix. They start researching and become AWARE of your product or service. They might start following you on social media or download an ebook. This is where they are starting to show INTEREST. The buyer then may book a meeting with you, as they are CONSIDERING your product or service. Then, OMG, they make a purchase and CONVERT – rejoice!  But that’s NOT the end of their journey – you need to RETAIN them as a customer.

 

The buyer’s journey is;

 

Awareness

Interest

Consideration

Conversion

Retention

MARKETING STRATEGY & PLANNING

 

It all starts here. Without a marketing strategy and plan, you may as well stuff your bathing suit full of cash and go down a really long, really fast waterslide.  Here you’ll get a strategic marketing plan aligned to your key business objectives, which will then filter down through the digital marketing activities.

 

CONTENT MARKETING STRATEGY

Once we have the marketing strategy and plan sorted, we nail down your key monthly objectives and themes and what we’re going to do, content-wise, to drive your target audience to your business.

 

CONTENT CREATION

 

• Creating content rocks! Stop rolling your eyes, it really does! Here we create a weekly blog post along with creating and curating posts for your social media each month. This includes all images, copy and hashtags.

 

• Creation of Lead Generation materials such as e-book content, landing pages and more. Please note, the DESIGN of these materials is additional.

 

• It will also include setting up and/or optimising your Facebook & Instagram accounts.

 

GOOGLE ADS

 

• People are in the market to buy, so you need to take advantage of it! Here, we will set up and manage up to 3 separate Google campaigns.

 

• Set up of Google Tag on your website (if you’ve already done it – fist bump! Seriously impressed…).

 

• Creation of custom audiences within Google Ads so we can create a remarketing campaign. Yes! Your business can start to follow your customers around too bwahahahaha!

 

GOOGLE MY BUSINESS

 

Manage and optimise your Google My Business listing. Yepper, GMB is super important for your Google ranking.

 

PAID SOCIAL MEDIA ADVERTISING

 

• In line with your marketing objectives, we will create targeted Facebook & Instagram advertising campaigns, including the design of all image assets. Oh, you KNOW you’re going to look good ;-)

 

• Set up of Facebook Pixel on your website. Serious props to you if this is already done.

 

• Creation of custom audiences so that we can set up and manage retargeting ads.

 

EMAIL MARKETING

 

• Possibly one of THE best digital marketing activities that get you some seriously joyful ROI. Here we create a monthly EDM to help retain your customer base.

 

• As an optional extra, we can also segment your database (because we want to send the right email to the right person at the right time!) and create automated emails in a specific workflow.

 

MEETING & REPORTING

 

• What good is all of the above if we can’t track it? Exactly. We will set up and manage Google Analytics – it’s the cat’s pyjamas when it comes to hard data on your digital marketing efforts.

 

• Each month you’ll get to chat with us about the monthly results and run through the reporting. The reporting will run across everything, so you’ll get a good insight into what’s working, what’s not doing so well, how many leads you’ve generated, how much website traffic you’re getting, how many clicks from Google Ads etc.

 

SEO (OPTIONAL)

 

• Search Engine Optimisation is pretty important when it comes to digital marketing, however we understand you may already have a web developer who does this for you. But! We can offer this addition to your package, just ask!

WEBSITES - THE FOUNDATION OF MODERN MARKETING

Websites are a critical part of your marketing arsenal in 2020. Clients can see at a glance what you do, how you do it and how to get in contact with you.

Outspoken Entourage create custom websites from the ground up, built to accommodate the features you need without the restrictions template-driven websites impart. Start-up businesses often need something simple to get them going, with the ability to grow and evolve as the business does.

 

WHY GO CUSTOM?

Commissioning a custom website from the beginning means you do not have to perform a costly ground-up rebuild 12 months down the track when you outgrow it. Talk to us about our approach to web design and just how cost effective it really can be.

A great website can mean the difference between a potential client contacting you, or moving to the next option. Websites, along with social media, are often the first interaction a client will have with your business. Quality photography plays an important role in website design. We work with local photographers and can arrange a brief with them to deliver outstanding results for your new website, at a price to suit your budget.

 

It's a well known fact that a high proportion of new businesses don't make it past the first year. Outspoken Entourage websites have solid search engine optimisation built in that mean you don't have to resort to paying per click to compete. By having a custom site built, we will give you every opportunity to outrank your competitors from launch, which could mean the difference between longevity and failure.

Take a look at some of our previous projects HERE.

READY TO TALK?

 

Outspoken Entourage was founded in 2014 and have recently opened the books to engage with new clients.

No ego, just a great team who take the time to understand your business so we can make it sing.

If you would like to have a coffee with us and discuss a branding or logo project, website, social media management, vehicle wrap or something as small as business cards, get in touch!

HEADS UP:

We get PRETTY excited when we talk about websites and digital marketing, so we will TRY not to bore you with too much nerd-speak here (although, no guarantees – soz).

 

In a nutshell, digital marketing can help move your customer through the buyer’s journey. Huh? Sorry, we’ll back it up!

 

The buyer’s journey is where your customer moves through the following stages, as they find a problem they need to fix. They start researching and become AWARE of your product or service. They might start following you on social media or download an ebook. This is where they are starting to show INTEREST. The buyer then may book a meeting with you, as they are CONSIDERING your product or service. Then, OMG, they make a purchase and CONVERT – rejoice!  But that’s NOT the end of their journey – you need to RETAIN them as a customer.

 

The buyer’s journey is;

 

Awareness

Interest

Consideration

Conversion

Retention

MARKETING STRATEGY & PLANNING

 

It all starts here. Without a marketing strategy and plan, you may as well stuff your bathing suit full of cash and go down a really long, really fast waterslide.  Here you’ll get a strategic marketing plan aligned to your key business objectives, which will then filter down through the digital marketing activities.

 

CONTENT MARKETING STRATEGY

Once we have the marketing strategy and plan sorted, we nail down your key monthly objectives and themes and what we’re going to do, content-wise, to drive your target audience to your business.

 

CONTENT CREATION

 

• Creating content rocks! Stop rolling your eyes, it really does! Here we create a weekly blog post along with creating and curating posts for your social media each month. This includes all images, copy and hashtags.

 

• Creation of Lead Generation materials such as e-book content, landing pages and more. Please note, the DESIGN of these materials is additional.

 

• It will also include setting up and/or optimising your Facebook & Instagram accounts.

 

GOOGLE ADS

 

• People are in the market to buy, so you need to take advantage of it! Here, we will set up and manage up to 3 separate Google campaigns.

 

• Set up of Google Tag on your website (if you’ve already done it – fist bump! Seriously impressed…).

 

• Creation of custom audiences within Google Ads so we can create a remarketing campaign. Yes! Your business can start to follow your customers around too bwahahahaha!

 

GOOGLE MY BUSINESS

 

Manage and optimise your Google My Business listing. Yepper, GMB is super important for your Google ranking.

 

PAID SOCIAL MEDIA ADVERTISING

 

• In line with your marketing objectives, we will create targeted Facebook & Instagram advertising campaigns, including the design of all image assets. Oh, you KNOW you’re going to look good ;-)

 

• Set up of Facebook Pixel on your website. Serious props to you if this is already done.

 

• Creation of custom audiences so that we can set up and manage retargeting ads.

 

EMAIL MARKETING

 

• Possibly one of THE best digital marketing activities that get you some seriously joyful ROI. Here we create a monthly EDM to help retain your customer base.

 

• As an optional extra, we can also segment your database (because we want to send the right email to the right person at the right time!) and create automated emails in a specific workflow.

 

MEETING & REPORTING

 

• What good is all of the above if we can’t track it? Exactly. We will set up and manage Google Analytics – it’s the cat’s pyjamas when it comes to hard data on your digital marketing efforts.

 

• Each month you’ll get to chat with us about the monthly results and run through the reporting. The reporting will run across everything, so you’ll get a good insight into what’s working, what’s not doing so well, how many leads you’ve generated, how much website traffic you’re getting, how many clicks from Google Ads etc.

 

SEO (OPTIONAL)

 

• Search Engine Optimisation is pretty important when it comes to digital marketing, however we understand you may already have a web developer who does this for you. But! We can offer this addition to your package, just ask!

 

WEBSITES - THE FOUNDATION OF MODERN MARKETING

Websites are a critical part of your marketing arsenal in 2020. Clients can see at a glance what you do, how you do it and how to get in contact with you.

Outspoken Entourage create custom websites from the ground up, built to accommodate the features you need without the restrictions template-driven websites impart. Start-up businesses often need something simple to get them going, with the ability to grow and evolve as the business does.

 

WHY GO CUSTOM?

Commissioning a custom website from the beginning means you do not have to perform a costly ground-up rebuild 12 months down the track when you outgrow it. Talk to us about our approach to web design and just how cost effective it really can be.

A great website can mean the difference between a potential client contacting you, or moving to the next option. Websites, along with social media, are often the first interaction a client will have with your business. Quality photography plays an important role in website design. We work with local photographers and can arrange a brief with them to deliver outstanding results for your new website, at a price to suit your budget.

 

It's a well known fact that a high proportion of new businesses don't make it past the first year. Outspoken Entourage websites have solid search engine optimisation built in that mean you don't have to resort to paying per click to compete. By having a custom site built, we will give you every opportunity to outrank your competitors from launch, which could mean the difference between longevity and failure.

Take a look at some of our previous projects HERE.

READY TO TALK?

 

Outspoken Entourage was founded in 2014 and have recently opened the books to engage with new clients.

No ego, just a great team who take the time to understand your business so we can make it sing.

If you would like to have a coffee with us and discuss a branding or logo project, website, social media management, vehicle wrap or something as small as business cards, get in touch!

HEADS UP:

We get PRETTY excited when we talk about websites and digital marketing, so we will TRY not to bore you with too much nerd-speak here (although, no guarantees – soz).

 

In a nutshell, digital marketing can help move your customer through the buyer’s journey. Huh? Sorry, we’ll back it up!

 

The buyer’s journey is where your customer moves through the following stages, as they find a problem they need to fix. They start researching and become AWARE of your product or service. They might start following you on social media or download an ebook. This is where they are starting to show INTEREST. The buyer then may book a meeting with you, as they are CONSIDERING your product or service. Then, OMG, they make a purchase and CONVERT – rejoice!  But that’s NOT the end of their journey – you need to RETAIN them as a customer.

 

The buyer’s journey is;

 

Awareness

Interest

Consideration

Conversion

Retention

MARKETING STRATEGY & PLANNING

 

It all starts here. Without a marketing strategy and plan, you may as well stuff your bathing suit full of cash and go down a really long, really fast waterslide.  Here you’ll get a strategic marketing plan aligned to your key business objectives, which will then filter down through the digital marketing activities.

 

CONTENT MARKETING STRATEGY

Once we have the marketing strategy and plan sorted, we nail down your key monthly objectives and themes and what we’re going to do, content-wise, to drive your target audience to your business.

 

CONTENT CREATION

 

• Creating content rocks! Stop rolling your eyes, it really does! Here we create a weekly blog post along with creating and curating posts for your social media each month. This includes all images, copy and hashtags.

 

• Creation of Lead Generation materials such as e-book content, landing pages and more. Please note, the DESIGN of these materials is additional.

 

• It will also include setting up and/or optimising your Facebook & Instagram accounts.

 

GOOGLE ADS

 

• People are in the market to buy, so you need to take advantage of it! Here, we will set up and manage up to 3 separate Google campaigns.

 

• Set up of Google Tag on your website (if you’ve already done it – fist bump! Seriously impressed…).

 

• Creation of custom audiences within Google Ads so we can create a remarketing campaign. Yes! Your business can start to follow your customers around too bwahahahaha!

 

GOOGLE MY BUSINESS

 

Manage and optimise your Google My Business listing. Yepper, GMB is super important for your Google ranking.

 

PAID SOCIAL MEDIA ADVERTISING

 

• In line with your marketing objectives, we will create targeted Facebook & Instagram advertising campaigns, including the design of all image assets. Oh, you KNOW you’re going to look good ;-)

 

• Set up of Facebook Pixel on your website. Serious props to you if this is already done.

 

• Creation of custom audiences so that we can set up and manage retargeting ads.

 

EMAIL MARKETING

 

• Possibly one of THE best digital marketing activities that get you some seriously joyful ROI. Here we create a monthly EDM to help retain your customer base.

 

• As an optional extra, we can also segment your database (because we want to send the right email to the right person at the right time!) and create automated emails in a specific workflow.

 

MEETING & REPORTING

 

• What good is all of the above if we can’t track it? Exactly. We will set up and manage Google Analytics – it’s the cat’s pyjamas when it comes to hard data on your digital marketing efforts.

 

• Each month you’ll get to chat with us about the monthly results and run through the reporting. The reporting will run across everything, so you’ll get a good insight into what’s working, what’s not doing so well, how many leads you’ve generated, how much website traffic you’re getting, how many clicks from Google Ads etc.

 

SEO (OPTIONAL)

 

• Search Engine Optimisation is pretty important when it comes to digital marketing, however we understand you may already have a web developer who does this for you. But! We can offer this addition to your package, just ask!

look good,

get found.

Let’s face it. At the core of any project is a strong idea but putting it all together can be a challenge! With the right team behind you (that would be us!) we can ensure all your marketing efforts, from your branding and website, through to your digital marketing strategies, are executed flawlessly. Our mission is to make your business not only succeed, but flourish!

 

The team at Outspoken Entourage have over 50 years collective experience in graphic design, branding, website design, digital marketing and social media marketing and have been operating from the stunning Coffs Coast for over 6 years.

 

Oh, and there’s no ego here, just a great team to take the time to understand your business so we can make it thrive.

 

Get in touch to discuss your next project! 1300 494 990

 

 

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