Digital Marketing Agency - Melbourne VIC, Outspoken Entourage

A marketing strategy workshop is usually the first step in getting your goals and targets clearly identified, and ensuring they are aligned with your overall business strategy. There is no point creating a digital marketing plan that does not get you closer to your business goals! We conduct a half day strategy session and cover off things like key business goals, key initiatives for 12 months, marketing audit and more.

Many businesses don’t take advantage of the opportunities social media creates, such as the fact that it’s a two-way medium that opens up the conversation between you and your clients and prospective clients. It’s a great way to share things, create value, engage with them and even delight them!

Compared to other forms of communication, you have daily opportunities to attract and engage with your target audience, where they can bookmark and refer back to specific posts, all for a fraction of the price of traditional marketing such as TV, radio and newspaper.

We can help with social media content creation including writing all copy, hashtags, sourcing images and designing branded content through to automatic scheduling so that your time can be put towards other aspects of your business.

Paid social media campaigns are great for creating awareness of your brand and allows you to focus on your specific target audience. While social media campaigns are fantastic to promote your product or services to a specific audience, they aren't necessarily targeting people in the market to buy NOW. Paid campaigns should be done regularly, to build up brand recognition and trust but not be relied upon for immediate sales. We can help you work out your objective, write the copy, get the creative sorted, schedule and report back on results.

Google ads is perfect for businesses wanting to target clients that are wanting to buy RIGHT NOW. We can set up ads with relevant keywords and daily or monthly budgets, which means those people currently in the market to buy will be served up your ad, at the top of Google.

Optimising your website for Google search is essential to establishing market share in your industry. Being at the top of search for services or products you offer can mean the difference between having a business that just gets by to a business that thrives with regular new leads. Please check out our website design page for further information on our SEO service capabilities.

Email marketing is one of the best forms of digital marketing, with a crazy 4000% return on investment! By tapping into your current database, you can ensure ongoing and referral business. We can create weekly, fortnightly or monthly newsletters and send on your behalf to leads, current customers or customers who haven't purchased for a while. We can also assist with segmenting your database and planning inbound marketing email campaigns.

Blogs are a great way to educate your prospective clients and also help them in their decision making process. Blogs are valuable to those that are currently searching for a solution to their problem, so it’s important that you can help answer your prospective clients’ questions. We write blogs and upload them to your website and push them out across your social media channels. These can be written in the first person, in your businesses voice and may cover FAQs, new product reviews, tips and advice and much more. All researched and specific to your industry.

E-books and downloadable content are a fantastic way to draw customers to your business (inbound marketing). By providing valuable content in the form of an ebook, white paper, resource etc, that answers a questions, you're helping your customer solve a problem. E-books are usually gated on your website (meaning a customer must put their name and email address in to get the e-book) which means you can start to build a database of customers interested in your products or services. This database can then be used to market to in the future, through email marketing and retargeting on paid social media campaigns and Google ads. Our graphic design team can put together a beautifully designed e-book or other downloadable content.