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Social Media Marketing & Management for Grafton

 

social life

 

/sew-shawl-lyfe/

 

bringing life to your business social media.

 

“Adam improved his social life exponentially by engaging OE”.

 

SOCIAL MEDIA IS HOW SOCIETY INTERACTS.

 

Social media allows businesses to communicate via an interactive, two-way medium compared to traditional one-sided mediums such as tv, radio and print. Next time you are in public, take a look around. How many people are immersed in their phone?

 

Social media creates brand awareness for your business in small, easy to digest segments. An account with 5 posts a week gives you 260 triggers per year to inform your audience of your service or product. They may not need you now but if they have seen some of your posts on their feed, they will remember you when the time is right.

 

Attention spans are at an all-time low. Social media serves to get your message across in small amounts of information regularly.

 

It drives website traffic and is a contributor to your search engine ranking.

 

Gone are the days of text social media posts. Today, it’s ALL about the visual. And while great images are a necessity, more often than not, we see poor quality images, images with text cut off and worse, stock images with watermarks still on them…. OMG!

 

So, what can you do about it? Some pointers below for you ;-)

 

Purchase your stock images. And if you’re not keen to spend money on stock images, then check the images for watermarks BEFORE you use it. If it has watermarks, put it back and find something else. You can still source great images from the internet, however be aware that there are copyright laws in place, so tread carefully.

Engage a pro photographer to come into your business for a day and take candid images. You can get a great (and abundant) selection of images that you can trickle feed throughout your social media channels. The images will also be excellent quality and will showcase your business in a professional way.

If posting to Instagram, it’s important that your image fits within the correct parameters. If it doesn’t, you risk it being cropped and important text cut off. It’s usually best to shoot all your Instagram images in landscape, as portrait images don’t fit so well. (But the opposite is true for Insta Stories – shoot in portrait rather than landscape to optimise it for mobile – but you can read more about that HERE)

If you feel you could use some help with content creation (including image selection!) , then why not join our next Social Media Plan & Content Creation Workshop on 19th February 2020? Find out more HERE.

 

Social Media Content Creation - Grafton

Instagram Stories - what they are and WHY you need to use them.

Ah, the good old world of social media marketing. You’ve got your brand voice sorted, you’re pumping out excellent social media content, and have your social media management under control.

 

BUT if you’re not using Instagram and Facebook Stories for your business, you are missing out on a HUGE audience!

 

Whether you ‘do’ social media yourself or outsource it, one thing remains clear – Stories is where it’s at to gain a WHOLE new audience of engaged followers.

 

In the world of social, your POSTS are all about your business, what you do, the products or services you offer and your team. These need to be consistent, on-brand and look great.

 

Your STORIES (you know, those things that disappear after 24 hours?!) are where your followers look to see the authenticity behind the business.

 

Since your Story vanishes in 24 hours, there’s little reason going overboard on having them designed or videos edited to a super high standard. These photos and videos are meant to be raw, real and relevant to the moment. The reason businesses use this type of content is because it humanises your business and gives transparency, which allows your target audience to connect with you on a deeper level.

 

Not only that, it maintains visibility of your social profile in your follower’s feeds. As you know Facebook and Instagram LOVE to change their algorithms often (insert eye roll here) which can make social media marketing that little bit harder.

 

So, while regular posts have to compete for a viewing, the Stories of users you follow appear at the very top of your feed, with a colourful ring to indicate that a new Story has been published.

 

This means you can stay top of feed (and mind!) of your followers.

CONSISTENT CONTENT

 

Creating meaningful, engaging content can become a major time-suck in businesses without a dedicated resource. In most cases a social media account starts well but dwindles as you struggle for content, lose interest or are unsure of how to post strategically to engage, attract and retain your audience, create awareness of your brand and bring in website traffic.

 

VALUE FOR MONEY

 

Prior to social media, advertisements were placed in the newspaper, on the radio, television and through print media to advertise and create brand awareness. Think about it, do you visually take in every advertisement in your local newspaper or magazine? Or do you skim through only to overlook that expensive advertisement which gets tossed out at the end of the day?

 

With social media you have over 260 opportunities per year (in a 5 day per week campaign) or more if you have a 7 day per week campaign and this is always available for reference or to be bookmarked.

 

Prior to social media, advertisements were placed in the newspaper, on the radio, television and through print media to advertise and create brand awareness. Think about it, do you visually take in every advertisement in your local newspaper or magazine? Or do you skim through only to overlook that expensive advertisement which gets tossed out at the end of the day?

 

With social media you have over 260 opportunities per year (in a 5 day per week campaign) or more if you have a 7 day per week campaign and this is always available for reference or to be bookmarked.

 

Wow, this COVID-19 pandemic has really knocked us around. It’s unchartered territory and none of us know how to handle it. If you’re in business, you’re either in an industry that’s experiencing unprecedented demand for your products and services, or you’re in an industry that’s come to a stand-still, for the foreseeable future.

 

What we need to understand during this time is that you shouldn’t stop your marketing activities. Yes, it’s a good idea to take stock of your expenses and cut back where necessary, however marketing and advertising your business should be TOP priority.

 

Have a think about everyone who is self-isolating. They’re stuck at home. Where do you think they will be spending most of their time? You guessed it – online. You need to ensure that once this is all over, your business recovers and to do that you STILL need to stay front of mind with your target audience and customer base.

 

Here are some key tips that you can implement TODAY, that don’t cost a cent.

 

Social time. If you’ve been procrastinating about social media for your business, now is the time to get set up, plan your posts and start connecting with your audience. A large percentage of your audience will be online and the easiest way to connect with them is on social media platforms. Let them know who you are and what you do, and how YOU can help them through this challenging time.

Provide value. By providing value to your customers and clients, they’re likely to remember you over your competitors in the future. What can you bring to your customers via online channels that can help them?

Connect in different locations. Not everyone consumes content in the same place, so plan ways in which you can connect with your current customers and your potential customers across different channels. How can you reach them? Newsletters/EDM’s are a great way to touch base with your current client base to let them know you’re here for them. Social media and blogging along with strong website SEO can help reach new audiences, in particular, those searching for alternatives.

Whatever you do, use this time wisely and make sure you keep your business visible.

 

Social Media - Marketing for Grafton & the Clarence Valley

ONE MONTH'S CONTENT FOR LESS THAN A NEWSPAPER AD

 

With everyone staring at their phone, you have an opportunity to put your brand on their screen. Think of it as an online portfolio or product showcase. The other media platforms still play an important role in your marketing but it's essential to have a balanced approach with social media and a website as the absolute minimum.

We will create a social media plan specifically tailored to your business. As for the content, we will curate, create, write and post so there is next to nothing you have to do.

 

Sounds expensive yeah? One month of social media content created and managed for you is less than the price of a small newspaper advertisement. That's crazy good and includes a professional graphic designer working on your content.

 

If you would like to learn more, book in for a free consultation!

Most people hear the words ‘Facebook Funnel’ and run away screaming. Which is why I thought I’d use this blog to break down how the Facebook Funnel works and why you need to use this form of paid social media advertising over boosting a post. Don’t get me wrong – boosting a post is fine however if you find that you’re just not getting the results you want, and want more control over your objective and getting your audience to move along the buyers journey to a conversion, then Facebook Funnels is the way to go.

 

Here’s how the Facebook Funnel works, and we will keep it simple for this blog. For a Facebook Funnel, you need to create 3 x posts – one that focuses on brand awareness, one that focuses on engagement/consideration and one that focuses on conversion.

 

For the post that focuses on brand awareness, we’re wanting to target an audience that doesn’t know WHO you are, to make them aware of your brand, products and/or services.

 

With the engagement/consideration post, we want people to interact with that post – by liking, sharing, clicking through to your website or downloading an ebook.

 

And lastly, the one focusing on conversion – well, that’s pretty self-explanatory! The ultimate goal is to move them down the buyer’s journey, from not knowing about your business, to making a purchase!

 

By using Facebook Business Manager, you set up your first Brand Awareness campaign, and create an audience based on location, demographics, age and more. This is where you want to get your brand out to as many of your target audience as possible. They are unlikely to buy from you until they get to know you, so this is a great way of doing that!

 

You then set up your Engagement/Consideration campaign and set the audience to a Custom Audience. This custom audience is created by using the Facebook pixel that’s on your website. (if you don’t have the Facebook Pixel on your website, go HERE. The pixel collects data on your Facebook audience, so you can then create a custom audience of people who have interacted with your Brand Awareness Campaign and/or who have visited your website.

 

From there, you create your Conversion campaign, driving a purchase and create a custom audience of those who have interacted with your Engagement/Consideration campaign and/or who have visited your website. The more touch points you have with your potential customer, the more likely they are to buy.

 

So, there you have it! There is a LOT more to the Facebook Funnel, but this gives you an idea of how it all works. Need help with your paid social media campaigns? Get in touch!

 

 

Facebook Content Creation Grafton

Everyone’s always talking about blogs. They’ve been around for years and for most of us, we think of blogs as something people do for fun or because they’re bored…. You know, blogging about shoes or running or other hobbies that people are passionate about?!

 

BUT, what about blogging for business? If you think about blogging more strategically, it could be one of the BEST things you do for your business. Why? Read on!

 

Trust me. When you blog for business, you start to create a name for yourself as the go-to person for ‘insurance/fitness/bookkeeping’ etc. Over time, the more value you provide in your blog posts, the more likely your audience will grow and begin to trust you.

Visit my website please! You’ve created a blog post – now what? Well, search engines actually read blogs, so the more you post, the more Google learns what your website is about. That way they know if they can return any of your blog posts/website pages to users performing specific searches. For example, if you’ve written a blog about how many times you should post on your social media platforms, if someone enters that search query into Google, your blog will appear.

Mo peeps, mo leads. The more people you can get onto your website, the more chance that they will become leads. True story! Potential customers read blogs to find relevant and helpful industry content. To turn those potential customers into leads, ensure you have a strong call to action at the bottom of each of your blog posts.

If the above 3 points haven’t sold you on why you should be blogging for your business, then maybe this will…. Once you make your blog LIVE on your website, it’s out there forever. FOR-EV-ER. That means it will bring in new website traffic and new leads, forever (is anyone else singing Ms Jackson by Outkast right now?!). Who doesn’t love a blog that keeps working hard on behalf of your biz. We do!

 

Blogging not your thing? No worries! The team at Outspoken Entourage can write your business blogs for you. Call us now on 1300 494 990 or drop us an email

And a GREAT question it is! There are pros and cons for everything and scheduling your social media posts is no exception.

 

Let’s start with the GOOD! Just because. We know, we know, usually you give someone the bad news first (or give them the option) but this is our blog post - don’t argue with us. ;-)

 

The Pros

 

You can create your content WELL ahead of time, then schedule it, sit back and relax knowing your posts will go out at the time and date specified.

Some scheduling software, like Hootsuite, can also give you access to post comments, messaging etc, so you can reply to all your social media accounts from one place.

You can connect most social media accounts through scheduling software – just check the software you want to use and see if they have any limitations. For example, you may be able to post on IG, FB, Pinterest and LinkedIn but not on Snapchat or YouTube. Work out which one is best suited to your business.

The Cons

 

If you have more than 3 social media accounts, it can cost moolah. Every month.

As scheduling software is considered a third-party app, Instagram, Facebook, LinkedIn and the like may up their ante against third-party apps, causing post failures or social accounts to disconnect.

Using software to post and engage on social media can mean you get penalised by certain social platforms. For example, Instagram penalise your posts if you aren’t seen to be logging in to the actual app to post, engage, message etc. So less of your followers may see your posts.

Look, we tried to be fair and give 3 pros and 3 cons, but in our honest opinion, do what works for you and your business! If you’ve got a LOT of social accounts and would rather just plan ahead, load up and schedule – then do it. If you’re only on Facebook and Insta, and you can’t be bothered learning ANOTHER type of software, then post manually.

 

And if you can’t be bothered creating content for your business and posting on social, then give us a call! We can make sure you never have to ;-)

 

 

Social Media Marketing Grafton

How to cross post from FB to IG!

I can’t tell you how many times I’ve had people ask me if they can post from Facebook to Instagram and always, I’ve had to sigh and say ‘no’. BUT things have changed (a while ago actually….), and now you CAN post from FB to IG, however there’s a few catches.

 

Firstly, you can only cross post from a BUSINESS page on Facebook to a BUSINESS account on Instagram. Secondly, you can’t cross post stories from FB to IG as yet. Boo! Thirdly, and this is the kicker, you can’t post from the Facebook app. You have to log on to Facebook on a desktop or laptop computer. Big thumbs down!

 

Having said that, for those of you who prefer to use Facebook and aren’t quite ‘into’ Instagram yet, this can be a big help! So, how do you do it? Read on !

 

Ensure your Instagram account is linked on Facebook. To do that, login into Facebook (on a desktop or laptop!) and go to your Business page.

Click on settings, then choose Instagram on the left-hand side.

Hit the Login button next to ‘Add your Instagram’ and sign in with your Instagram credentials.

Once you’re linked, then head back to your Facebook Business page.

In the horizontal white menu, where it has ‘Page’ and ‘Ad Center’ find Publishing Tools. If you can’t see it, hit More and it should appear in the dropdown,

Hit Create Post and ensure you upload a photo (obviously, Instagram is ALL about photos, so if you don’t have a photo, it won’t let you post). If you don’t have a photo, the Instagram selection will remain greyed out.

Once you have uploaded that photo, the Instagram will change and you can select that option and post!

And there you go! Give it a try next time you need to post across both Facebook and Instagram.

 

Social media really not your thang?! Contact nicola@outspokenentourage.com.au to book in for an individual social media training session today!

 

 

Facebook & Instagram Content - Grafton

Insight Intelligence.

When was the last time you looked at your business social media platform stats? Like REALLY looked at them? Not just a glance to see how many profile visits you got this week (and do a little fist pump when it’s up on last week) but things like – which post had the most click throughs to your website? Which post had the most engagement? Or who is engaging with your posts?

 

If you haven’t really given much thought to the insights/stats, then here’s a few reasons why you should devote some time to analysing them.

 

Uncover your real audience.

You think you know who your target audience are, but do you REALLY know that for sure? By delving into the native reporting on Instagram and Facebook, you’ll be able to see who is actually following, engaging and interacting with your posts. You’ll get a break-down on their demographics such as age, location, gender and more. Does this match up with what you thought?

 

Be a Detective.

Why did one post get a lot of website click throughs, but others didn’t? Why did another post bomb miserably with little engagement? By seeing these stats you can start to make changes to your posts. By looking at the posts critically, you can begin to remove the types of posts that aren’t doing well and replace them with the type of posts that ARE doing well.

 

Competitor Comparison.

How do you think you stack up against your competitors? Facebook has a wonderful function where you can add your competitors to a list ,and it will rank you against them. You’ll be able to see how many posts they put out, what their overall engagement is and how many followers they have. Cool, huh?! Nothing like a bit of competitive spirit to drive you towards those business and social media goals ;-)

 

Don’t be afraid of insights. Play around on both Facebook, Instagram and any other social media platform your business uses to get familiar with what stats are provided. It may just open your eyes to something you could be doing better!

 

We will be holding a social media insights workshop soon – register your interest HERE!

social life

 

/sew-shawl-lyfe/

 

bringing life to your business social media.

 

“Adam improved his social life exponentially by engaging OE”.

 

SOCIAL MEDIA IS HOW SOCIETY INTERACTS.

 

Social media allows businesses to communicate via an interactive, two-way medium compared to traditional one-sided mediums such as tv, radio and print. Next time you are in public, take a look around. How many people are immersed in their phone?

 

Social media creates brand awareness for your business in small, easy to digest segments. An account with 5 posts a week gives you 260 triggers per year to inform your audience of your service or product. They may not need you now but if they have seen some of your posts on their feed, they will remember you when the time is right.

 

Attention spans are at an all-time low. Social media serves to get your message across in small amounts of information regularly.

 

It drives website traffic and is a contributor to your search engine ranking.

 

Gone are the days of text social media posts. Today, it’s ALL about the visual. And while great images are a necessity, more often than not, we see poor quality images, images with text cut off and worse, stock images with watermarks still on them…. OMG!

 

So, what can you do about it? Some pointers below for you ;-)

 

Purchase your stock images. And if you’re not keen to spend money on stock images, then check the images for watermarks BEFORE you use it. If it has watermarks, put it back and find something else. You can still source great images from the internet, however be aware that there are copyright laws in place, so tread carefully.

Engage a pro photographer to come into your business for a day and take candid images. You can get a great (and abundant) selection of images that you can trickle feed throughout your social media channels. The images will also be excellent quality and will showcase your business in a professional way.

If posting to Instagram, it’s important that your image fits within the correct parameters. If it doesn’t, you risk it being cropped and important text cut off. It’s usually best to shoot all your Instagram images in landscape, as portrait images don’t fit so well. (But the opposite is true for Insta Stories – shoot in portrait rather than landscape to optimise it for mobile – but you can read more about that HERE)

If you feel you could use some help with content creation (including image selection!) , then why not join our next Social Media Plan & Content Creation Workshop on 19th February 2020? Find out more HERE.

 

social life

 

/sew-shawl-lyfe/

 

bringing life to your business social media.

 

“Adam improved his social life exponentially by engaging OE”.

 

SOCIAL MEDIA IS HOW SOCIETY INTERACTS.

 

Social media allows businesses to communicate via an interactive, two-way medium compared to traditional one-sided mediums such as tv, radio and print. Next time you are in public, take a look around. How many people are immersed in their phone?

 

Social media creates brand awareness for your business in small, easy to digest segments. An account with 5 posts a week gives you 260 triggers per year to inform your audience of your service or product. They may not need you now but if they have seen some of your posts on their feed, they will remember you when the time is right.

 

Attention spans are at an all-time low. Social media serves to get your message across in small amounts of information regularly.

 

It drives website traffic and is a contributor to your search engine ranking.

 

Gone are the days of text social media posts. Today, it’s ALL about the visual. And while great images are a necessity, more often than not, we see poor quality images, images with text cut off and worse, stock images with watermarks still on them…. OMG!

 

So, what can you do about it? Some pointers below for you ;-)

 

Purchase your stock images. And if you’re not keen to spend money on stock images, then check the images for watermarks BEFORE you use it. If it has watermarks, put it back and find something else. You can still source great images from the internet, however be aware that there are copyright laws in place, so tread carefully.

Engage a pro photographer to come into your business for a day and take candid images. You can get a great (and abundant) selection of images that you can trickle feed throughout your social media channels. The images will also be excellent quality and will showcase your business in a professional way.

If posting to Instagram, it’s important that your image fits within the correct parameters. If it doesn’t, you risk it being cropped and important text cut off. It’s usually best to shoot all your Instagram images in landscape, as portrait images don’t fit so well. (But the opposite is true for Insta Stories – shoot in portrait rather than landscape to optimise it for mobile – but you can read more about that HERE)

If you feel you could use some help with content creation (including image selection!) , then why not join our next Social Media Plan & Content Creation Workshop on 19th February 2020? Find out more HERE.

 

social life

 

/sew-shawl-lyfe/

 

bringing life to your business social media.

 

“Adam improved his social life exponentially by engaging OE”.

 

SOCIAL MEDIA IS HOW SOCIETY INTERACTS.

 

Social media allows businesses to communicate via an interactive, two-way medium compared to traditional one-sided mediums such as tv, radio and print. Next time you are in public, take a look around. How many people are immersed in their phone?

 

Social media creates brand awareness for your business in small, easy to digest segments. An account with 5 posts a week gives you 260 triggers per year to inform your audience of your service or product. They may not need you now but if they have seen some of your posts on their feed, they will remember you when the time is right.

 

Attention spans are at an all-time low. Social media serves to get your message across in small amounts of information regularly.

 

It drives website traffic and is a contributor to your search engine ranking.

 

Gone are the days of text social media posts. Today, it’s ALL about the visual. And while great images are a necessity, more often than not, we see poor quality images, images with text cut off and worse, stock images with watermarks still on them…. OMG!

 

So, what can you do about it? Some pointers below for you ;-)

 

Purchase your stock images. And if you’re not keen to spend money on stock images, then check the images for watermarks BEFORE you use it. If it has watermarks, put it back and find something else. You can still source great images from the internet, however be aware that there are copyright laws in place, so tread carefully.

Engage a pro photographer to come into your business for a day and take candid images. You can get a great (and abundant) selection of images that you can trickle feed throughout your social media channels. The images will also be excellent quality and will showcase your business in a professional way.

If posting to Instagram, it’s important that your image fits within the correct parameters. If it doesn’t, you risk it being cropped and important text cut off. It’s usually best to shoot all your Instagram images in landscape, as portrait images don’t fit so well. (But the opposite is true for Insta Stories – shoot in portrait rather than landscape to optimise it for mobile – but you can read more about that HERE)

If you feel you could use some help with content creation (including image selection!) , then why not join our next Social Media Plan & Content Creation Workshop on 19th February 2020? Find out more HERE.

social life

 

/sew-shawl-lyfe/

 

bringing life to your business social media.

 

“Adam improved his social life exponentially by engaging OE”.

 

SOCIAL MEDIA IS HOW SOCIETY INTERACTS.

 

Social media allows businesses to communicate via an interactive, two-way medium compared to traditional one-sided mediums such as tv, radio and print. Next time you are in public, take a look around. How many people are immersed in their phone?

 

Social media creates brand awareness for your business in small, easy to digest segments. An account with 5 posts a week gives you 260 triggers per year to inform your audience of your service or product. They may not need you now but if they have seen some of your posts on their feed, they will remember you when the time is right.

 

Attention spans are at an all-time low. Social media serves to get your message across in small amounts of information regularly.

 

It drives website traffic and is a contributor to your search engine ranking.

 

Gone are the days of text social media posts. Today, it’s ALL about the visual. And while great images are a necessity, more often than not, we see poor quality images, images with text cut off and worse, stock images with watermarks still on them…. OMG!

 

So, what can you do about it? Some pointers below for you ;-)

 

Purchase your stock images. And if you’re not keen to spend money on stock images, then check the images for watermarks BEFORE you use it. If it has watermarks, put it back and find something else. You can still source great images from the internet, however be aware that there are copyright laws in place, so tread carefully.

Engage a pro photographer to come into your business for a day and take candid images. You can get a great (and abundant) selection of images that you can trickle feed throughout your social media channels. The images will also be excellent quality and will showcase your business in a professional way.

If posting to Instagram, it’s important that your image fits within the correct parameters. If it doesn’t, you risk it being cropped and important text cut off. It’s usually best to shoot all your Instagram images in landscape, as portrait images don’t fit so well. (But the opposite is true for Insta Stories – shoot in portrait rather than landscape to optimise it for mobile – but you can read more about that HERE)

If you feel you could use some help with content creation (including image selection!) , then why not join our next Social Media Plan & Content Creation Workshop on 19th February 2020? Find out more HERE.

 

social life

 

/sew-shawl-lyfe/

 

bringing life to your business social media.

 

“Adam improved his social life exponentially by engaging OE”.

 

SOCIAL MEDIA IS HOW SOCIETY INTERACTS.

 

Social media allows businesses to communicate via an interactive, two-way medium compared to traditional one-sided mediums such as tv, radio and print. Next time you are in public, take a look around. How many people are immersed in their phone?

 

Social media creates brand awareness for your business in small, easy to digest segments. An account with 5 posts a week gives you 260 triggers per year to inform your audience of your service or product. They may not need you now but if they have seen some of your posts on their feed, they will remember you when the time is right.

 

Attention spans are at an all-time low. Social media serves to get your message across in small amounts of information regularly.

 

It drives website traffic and is a contributor to your search engine ranking.

 

Gone are the days of text social media posts. Today, it’s ALL about the visual. And while great images are a necessity, more often than not, we see poor quality images, images with text cut off and worse, stock images with watermarks still on them…. OMG!

 

So, what can you do about it? Some pointers below for you ;-)

 

Purchase your stock images. And if you’re not keen to spend money on stock images, then check the images for watermarks BEFORE you use it. If it has watermarks, put it back and find something else. You can still source great images from the internet, however be aware that there are copyright laws in place, so tread carefully.

Engage a pro photographer to come into your business for a day and take candid images. You can get a great (and abundant) selection of images that you can trickle feed throughout your social media channels. The images will also be excellent quality and will showcase your business in a professional way.

If posting to Instagram, it’s important that your image fits within the correct parameters. If it doesn’t, you risk it being cropped and important text cut off. It’s usually best to shoot all your Instagram images in landscape, as portrait images don’t fit so well. (But the opposite is true for Insta Stories – shoot in portrait rather than landscape to optimise it for mobile – but you can read more about that HERE)

If you feel you could use some help with content creation (including image selection!) , then why not join our next Social Media Plan & Content Creation Workshop on 19th February 2020? Find out more HERE.

social life

/sew-shawl-lyfe/

bringing life to your business social media.

“Adam improved his social life exponentially by engaging OE”.

SOCIAL MEDIA IS HOW SOCIETY INTERACTS.

 

Social media allows businesses to communicate via an interactive, two-way medium compared to traditional one-sided mediums such as tv, radio and print. Next time you are in public, take a look around. How many people are immersed in their phone?

 

Social media creates brand awareness for your business in small, easy to digest segments. An account with 5 posts a week gives you 260 triggers per year to inform your audience of your service or product. They may not need you now but if they have seen some of your posts on their feed, they will remember you when the time is right.

 

Attention spans are at an all-time low. Social media serves to get your message across in small amounts of information regularly.

 

It drives website traffic and is a contributor to your search engine ranking.

outspoken entourage social media marketing coffs harbour

CONSISTENT CONTENT

 

Creating meaningful, engaging content can become a major time-suck in businesses without a dedicated resource. In most cases a social media account starts well but dwindles as you struggle for content, lose interest or are unsure of how to post strategically to engage, attract and retain your audience, create awareness of your brand and bring in website traffic.

 

 

 

VALUE FOR MONEY

 

Prior to social media, advertisements were placed in the newspaper, on the radio, television and through print media to advertise and create brand awareness. Think about it, do you visually take in every advertisement in your local newspaper or magazine? Or do you skim through only to overlook that expensive advertisement which gets tossed out at the end of the day?

 

With social media you have over 260 opportunities per year (in a 5 day per week campaign) or more if you have a 7 day per week campaign and this is always available for reference or to be bookmarked.

"posts are branded by a pro graphic designer

(no canva here!)"

ONE MONTH'S CONTENT FOR LESS THAN A NEWSPAPER AD

 

With everyone staring at their phone, you have an opportunity to put your brand on their screen. Think of it as an online portfolio or product showcase. The other media platforms still play an important role in your marketing but it's essential to have a balanced approach with social media and a website as the absolute minimum.

 

We will create a social media plan specifically tailored to your business. As for the content, we will curate, create, write and post so there is next to nothing you have to do.

 

Sounds expensive yeah? One month of social media content created and managed for you is less than the price of a small newspaper advertisement. That's crazy good and includes a professional graphic designer working on your content.

 

If you would like to learn more, book in for a free consultation!

book a consultation.

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per annum in managed accounts across 16 industries

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outspoken entourage social media marketing coffs harbour
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outspoken entourage social media marketing coffs harbour

CONSISTENT CONTENT

 

Creating meaningful, engaging content can become a major time-suck in businesses without a dedicated resource. In most cases a social media account starts well but dwindles as you struggle for content, lose interest or are unsure of how to post strategically to engage, attract and retain your audience, create awareness of your brand and bring in website traffic.

VALUE FOR MONEY

 

Prior to social media, advertisements were placed in the newspaper, on the radio, television and through print media to advertise and create brand awareness. Think about it, do you visually take in every advertisement in your local newspaper or magazine? Or do you skim through only to overlook that expensive advertisement which gets tossed out at the end of the day?

 

With social media you have over 260 opportunities per year (in a 5 day per week campaign) or more if you have a 7 day per week campaign and this is always available for reference or to be bookmarked.

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