Nano Influencer

They have under 10,000 followers, however their accounts are not retouched and unposed and generally have a higher engagement rate as they are highly trusted by their followers.

Micro Influencer

These influencers have under 50,000 followers and tend to be known as an industry expert (eg travel, food, beauty) and have loyal audiences. They also have experience working with brands.

Mid-Tier Influencer

Mid-Tier influencers sit in the range of 50,000 to 500,000 followers.  They can command higher fees than Micro and Nano Influencers and have a solid and loyal follower base.

Macro Influencer

Mid-Tier influencers have under 1 million followers. They can command much higher fees than Micro, Nano & Mid-Tier Influencers and have large and engaged audiences.

Celebrity Influencers

These are your celebrities and well-known social media starts. With followers in the millions, they are the highest paid in the industry due to their huge reach!

Influencers we work with

We choose to work with Nano & Micro influencers, rather than Mid-Tier, Macro and Celebrity influencers for these campaigns. It allows for authentic content to be created for your brand, without the big fees.

Influencer marketing has surged ahead as being one of the most worthwhile investments for your marketing dollars.

Here’s some fun facts:

74% of consumers use social media to find new products and brands. (theright.fit)

80% of consumers have purchased something from a recommendation from an influencer. (theright.fit)

We wanted to create a package that was affordable to businesses who are yet to dip their toe into the influencer marketing pool.