House of Golf
Matt laminated business cards with rounded corners
Avalon Connor Conveyancing
Matt laminated square die cut business cards with rounded corner, Spot varnish on logo elements
Perspex polished sign with high end fixing
PRINT vs DIGITAL
Print material has a distinct advantage over digital marketing – the nature of actually touching a tactile object inspires engagement in a very different way to seeing it on a screen.
Digital marketing, depending on the application, has the benefit of measurable data – the demographic, the when, the how long and what they moved onto. But digital messages can be fleeting. Marketers are looking to disrupt and distract, pulling your mind from one thought to another.
In a digital age, print has become the Zen of marketing. It requires the consumer to make a decision – investigate or trash. Engagement is instant, and if your content and design is right, it can lead to instant action. The perfect thing about print is that it can be stored for later engagement – filed to be look at later. Digital's audience is over as soon as the consumer leaves the page.
PRINT is vital
It sets intention
Picking up a brochure or postcard, or even just finding a product catalogue in your mailbox captures the reader’s attention and creates an intention – to read and engage with that material.
A tactile quality
Engaging with printed items engages more senses than digital. You feel the weight and quality of the paper, smell the ink, hear the pages rustle. Creating something tangible adds credibility – you’re not just another digital shop.
Print marketing must be design driven
Printed material relies on good design to grab and hold your attention. How well does your branding hold when the tricks of animation, video and moving images are removed?
Print has longevity
Quality design & print has the power to be put aside and looked at again later. Online your reader’s attention is being bombarded with distractions – emails, advertising and social media. It really is a world when one click and they’re gone and you will need to work to bring them back.
Your brand is more than just a website, it’s an entity with character and people the people behind it. We go to great efforts to create online character & personality, but printed media can sum up that personality in a second and create an emotional response in the person holding it.
PRINT HAS AN
UNPARALLELED TACTILE QUALITY >>>
IN A DIGITAL AGE, PRINT HAS BECOME THE "ZEN" OF MARKETING
How to use PRINT
Even if you run your business purely digital, there is still a long list of essential items that you need printed.
The list can be overwhelming but could include:
Company letterhead & stationery
Postcards (to mail with purchases)
Envelopes and packaging
Decals and signage for your office, vehicles etc..
Many online brands, especially e-commerce sites, have begun to embrace print and its ability to engage and inspire.
Order any product online and it’s likely to come with some sort of marketing postcard or targeted catalogue. If you’re just sending a printout of the order as a “receipt” you’re missing a huge opportunity to engage.
Creating a printed catalogue or flyer is a valuable way to build credibility and engage with users whose first purchase may have been motivated by price or impulse rather than loyalty. It shows instantly that you operate in the local area which many businesses insist on.